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TrackBee × Google Ads — Preview
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Complete Shopify data for Google Ads

TrackBee sends server-side Enhanced Conversions to Google Ads, so Smart Bidding optimises on complete data — without Google Tag Manager complexity.

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Built for Shopify Zero maintenance Live in 5 minutes

The problem

Smart Bidding is optimising on incomplete data

Google Tag Manager setups miss conversions, break silently, and require constant maintenance. When Smart Bidding optimises on partial data, you're paying for the wrong clicks.

  • GTM-based tracking misses a significant portion of conversions due to ad blockers and browser restrictions
  • Smart Bidding optimises on partial signals, leading to inflated CPA and wasted spend
  • Tag Manager setups break, need constant updates, and require developer resources
ads.google.com/conversions Enhanced Conversions Conversion Coverage % of conversions with first-party data 38% covered POOR CONVERSION ACTION COVERAGE STATUS Page view 82% OK Purchase 34% POOR Add to cart 28% POOR Begin checkout 54% FAIR ! Smart Bidding training on incomplete conversion data

How TrackBee fixes it

Your Shopify data, delivered to Google Ads

Three layers that work together so Smart Bidding gets a complete, clean signal — without you touching Tag Manager.

Enhanced Conversions

TrackBee sends hashed first-party customer data (email, phone, address) alongside every conversion via the Google Ads API — giving Google the signals it needs for accurate attribution.

100% conversion coverage

Server-side tracking captures every purchase, add-to-cart, and checkout event from Shopify — so ad blockers and browser restrictions don't drop your data.

No GTM maintenance

Forget fragile Tag Manager setups. TrackBee handles everything server-side — no tags to debug, no containers to maintain, no developers required.

The difference

Before vs. after TrackBee

Metric
Without TrackBee
With TrackBee
Enhanced Conversion coverage
~30 – 50%
100%
Conversions captured
~70%
95%+
Smart Bidding accuracy
Low, partial signals
High, complete data
CPA trend
Inflated
Decreasing
Setup & maintenance
GTM + developer
Zero. Fully automated

Exclusive feature

Separate new vs. returning customer data in Google Ads

TrackBee tags every conversion with the new_customer parameter and pushes two custom conversion actions: NewCustomerConversion and ReturningCustomerConversion. Bid for acquisition and retention separately — without manual setup.

NewCustomerConversion

Fires when a first-time buyer completes a purchase. Use it with Google Ads' New Customer Acquisition goal to bid up for net-new customers — and finally see real CAC instead of blended numbers.

ReturningCustomerConversion

Fires when an existing customer makes another purchase. Use it for retention campaigns and brand search — and measure repeat-buyer behaviour separately from acquisition spend.

How to enable it

  1. 1 Open your TrackBee dashboard and select your store
  2. 2 Go to your Google Ads integration settings
  3. 3 Toggle on the "New vs Returning" feature
  4. 4 The custom conversion actions appear in Google Ads after the next purchase
  5. 5 Add the new actions to your campaign columns and apply New Customer Acquisition bidding
Note: The NewCustomerConversion and ReturningCustomerConversion actions only show up in Google Ads after a purchase has been processed. If you don't see them yet, wait for the next order to come in.

Case study · Petrol Industries

+20% ROAS lift on Google Ads

"Two months after installing TrackBee, our ROAS for Meta has doubled, and for Google Ads it has shown a 20% lift."

Teun de Kort · Digital Marketer, Petrol Industries

Read the full case study
+20%
Google Ads ROAS
-30%
CPA decrease
100%
Enhanced Conv. coverage
5 min
Setup time

FAQ

Common questions about Google Ads + TrackBee

No. TrackBee sends conversion data directly from Shopify's servers to Google Ads, independent of GTM. You can keep your existing GTM setup as a backup, but TrackBee handles all conversion tracking server-side without any tag configuration.

Enhanced Conversions is Google's feature that uses hashed first-party customer data (email, phone, address) to improve conversion measurement accuracy. TrackBee automatically sends this hashed data with every server-side conversion event, enabling Enhanced Conversions without any manual setup.

Smart Bidding optimises based on the conversion data it receives. When a significant portion of conversions are missing, the algorithm can't accurately predict which clicks lead to purchases. With complete server-side coverage from TrackBee, Smart Bidding makes better bid decisions, lowering CPA and improving ROAS.

No. TrackBee uses Google's transaction-ID-based deduplication. Each conversion event includes a unique order ID, so if both your existing tag and TrackBee report the same conversion, Google counts it only once.

Yes. TrackBee identifies first-time vs. repeat buyers using your Shopify customer data and sends two separate conversion actions to Google Ads. You can then apply Google's New Customer Acquisition goal to bid up for net-new customers and run retention campaigns separately.

Stop losing Google Ads conversions today

Smart Bidding is making decisions on incomplete data right now. Fix it in under 5 minutes.

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