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Server-side Enhanced Conversions for Google Ads
Complete conversion data means smarter bidding and higher ROAS — without Tag Manager complexity.
20% ROAS lift on Google Ads (Petrol Industries case study)
The problem
Smart Bidding is only as smart as your data
Google Tag Manager setups miss conversions, break silently, and require constant maintenance. When Smart Bidding optimizes on incomplete data, you're paying for the wrong clicks.
- GTM-based tracking misses 20-30% of conversions due to ad blockers and consent gaps
- Smart Bidding optimizes on partial data — leading to inflated CPA and wasted spend
- Tag Manager setups break, need constant updates, and require developer resources
Illustration: Missing conversion signals
How TrackBee fixes it
Complete conversion data for smarter bidding
Enhanced Conversions
TrackBee sends hashed first-party customer data (email, phone, address) alongside every conversion — giving Google the signals it needs for accurate attribution.
100% conversion coverage
Server-side tracking captures every purchase, add-to-cart, and checkout event — regardless of browser restrictions, ad blockers, or cookie consent.
No GTM maintenance
Forget fragile Tag Manager setups. TrackBee handles everything server-side — no tags to debug, no containers to maintain, no developers required.
The difference
Before vs. after TrackBee
Case study — Petrol Industries
20% ROAS lift on Google Ads
"With TrackBee's server-side tracking, our Google Ads campaigns finally had the complete conversion data they needed. Smart Bidding could optimize accurately, and our ROAS improved by 20%."
— Petrol Industries, Fashion & Apparel
Read the full case studyFAQ
Common questions about Google Ads + TrackBee
No. TrackBee sends conversion data directly from Shopify's servers to Google Ads, bypassing GTM entirely. You can keep your existing GTM setup as a backup, but TrackBee handles all conversion tracking server-side without any tag configuration.
Enhanced Conversions is Google's feature that uses hashed first-party customer data (email, phone, address) to improve conversion measurement accuracy. TrackBee automatically sends this hashed data with every server-side conversion event, enabling Enhanced Conversions without any manual setup.
Smart Bidding algorithms optimize based on the conversion data they receive. When 20-30% of conversions are missing, the algorithm can't accurately predict which clicks lead to purchases. With 100% server-side conversion coverage from TrackBee, Smart Bidding makes better bid decisions — lowering CPA and improving ROAS.
No. TrackBee uses Google's transaction ID-based deduplication. Each conversion event includes a unique order ID, so if both your existing pixel and TrackBee report the same conversion, Google counts it only once.
Ready to improve your Google Ads?
Give Smart Bidding the complete data it needs
Server-side Enhanced Conversions in 5 minutes. No GTM, no developer, no maintenance.