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Make GA4 reliable again for Shopify

GA4 isn't broken — it's just missing data. TrackBee feeds it with first-party, server-side Shopify data so your analytics finally reflect reality.

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Server-side via Measurement Protocol No GTM required Live in 5 minutes

The problem

GA4 isn't broken — it's just blind

GA4 relies on client-side tracking that's structurally incomplete for Shopify. The result: analytics you can't trust and decisions you shouldn't make based on them.

  • Traffic labeled as "unassigned" or "(not set)" because attribution parameters are lost client-side
  • Revenue in GA4 doesn't match Shopify or your ad platforms — eroding trust in analytics
  • Ecommerce events lack product context — you see that something sold, but not what
  • Inflated "direct / none" traffic hides which channels are actually driving results
analytics.google.com Acquisition overview Last 30 days TOTAL REVENUE $12,847 Shopify says $31,204 SESSIONS 8,241 Users: 6,102 CHANNEL SESSIONS REVENUE (Unassigned) 3,847 $4,211 Direct / (none) 2,156 $3,902 Paid Social 891 (not set) Organic Search 1,347 $1,834 46% of traffic is unattributed or missing revenue

What TrackBee sends to GA4

One server-side feed. Complete Shopify data.

TrackBee sends a clean, standardized event stream directly into GA4 via the Measurement Protocol — no GTM, no custom tagging, no maintenance.

Shopify ecommerce events

All standard events from your Shopify store, captured server-side and delivered to GA4:

  • page_viewed
  • product_viewed
  • product_add_to_cart
  • checkout_started
  • payment_info_submitted

Shopify product & order data

Every event is enriched with Shopify catalogue data so GA4 understands what was sold:

  • Product name, brand & category
  • SKU, variant & price
  • Quantity & discount
  • Transaction ID, shipping & tax
  • Currency & order value

Cross-platform attribution

All ad platform click IDs and UTM parameters are captured and sent to GA4:

  • gclid, gbraid, wbraid (Google)
  • fbp (Meta)
  • ttclid, ttp (TikTok)
  • epik (Pinterest)
  • UTM campaign, source, ad & adgroup

How it works

From Shopify to GA4, server-side

1 Shopify Store page_viewed product_viewed add_to_cart checkout purchase + Product data, order value, SKUs, variants, discounts 2 TrackBee enriches gclid + fbp, ttclid, epik UTMs campaign, source, medium Products SKU, variant, category Commerce price, tax, shipping CONSENT PARAMETERS INCLUDED MP API 3 GA4 receives ✓ Revenue matches Shopify ✓ Product-level reporting ✓ Cross-channel attribution ✓ Reliable funnel data ✓ Less "unassigned" traffic NO GTM · NO MAINTENANCE

What becomes possible

GA4 becomes usable again for real ecommerce analysis

Funnel analysis by product category

Break down your conversion funnel per product category to see where drop-off happens and which categories convert best.

Revenue per SKU

Analyze revenue and conversion rates at the individual product level — not just total order values.

Cross-channel attribution

See which ad platforms and campaigns actually drive conversions, with all click IDs and UTMs preserved.

Variant performance

Compare how different variants (color, size) perform across your catalogue — directly in GA4 reports.

Cart-to-purchase insights

Identify which products drive add-to-carts but don't convert to purchases — and make merchandising decisions based on the data.

Accurate revenue reporting

GA4 revenue finally matches Shopify. No more wasted time reconciling numbers across platforms.

The difference

Before vs. after TrackBee

Metric
Standard GA4
With TrackBee
Data source
Client-side (browser)
Server-side (first-party)
Revenue accuracy
Doesn't match Shopify
Matches Shopify
Attribution
"Unassigned" / "(not set)"
Click IDs + UTMs preserved
Product context
Generic events
SKU, variant, category
GTM dependency
Required + fragile
Not needed
Maintenance
Per-client GTM fixes
Zero — fully automated

Who it's for

GA4 that works for agencies and brands

For agencies

Consistent data across clients

  • Same standardized event model for every Shopify client — no per-client GTM maintenance
  • Fewer discussions about mismatched numbers between GA4 and ad platforms
  • A reliable foundation for cross-channel reporting and analysis
  • Compare conversion trigger rates between GA4 and ad platforms

For Shopify brands

Analytics you can trust

  • GA4 becomes trustworthy again — revenue matches what Shopify records
  • Product and revenue insights replace surface-level traffic metrics
  • See which products and categories drive real growth
  • Stop questioning the data and start acting on it

FAQ

Common questions about GA4 + TrackBee

No. TrackBee sends all ecommerce events directly to GA4 via the Measurement Protocol — bypassing GTM entirely. You can keep your existing GTM setup running alongside, but TrackBee handles all Shopify ecommerce tracking server-side without any tag configuration.

TrackBee sends five Shopify ecommerce events: page_viewed, product_viewed, product_add_to_cart, checkout_started, and payment_info_submitted. Each event includes complete Shopify product data (SKU, category, variant, price, quantity, discount) and attribution parameters from all ad platforms.

No. TrackBee uses unique transaction IDs for deduplication. If both your existing GA4 setup and TrackBee report the same purchase event, GA4 will only count it once. You can safely run both in parallel during the transition period.

You enter your GA4 Measurement ID and GA4 API Secret in TrackBee, and the integration is live. No GTM containers, no custom event mapping, no developer required. Setup takes under 5 minutes.

TrackBee sends all attribution parameters (gclid, fbp, ttclid, epik, UTM values) server-side with every event. This means GA4 receives the context it needs to attribute traffic correctly — significantly reducing "unassigned" and "(not set)" sessions that occur when client-side parameters are lost.

Yes. TrackBee's server-side events complement your existing client-side tracking. GA4 deduplicates events using transaction IDs, so there's no double-counting. Over time, you'll see your GA4 data become more complete and accurate as TrackBee fills the gaps left by browser-side limitations.

Stop losing GA4 accuracy today

GA4 is reporting on incomplete data right now. Fix it in under 5 minutes.

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