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Klaviyo server-side tracking for Shopify

TrackBee recovers the browse, cart and checkout events Klaviyo misses, server-side, so your abandoned cart flows fire for every eligible shopper.

Built for Shopify. Live in about 5 minutes. No code to maintain.

The problem

Your Klaviyo flows fire on incomplete events

Browse abandonment, abandoned cart and abandoned checkout flows all depend on browser-side events that increasingly do not fire. Browser pixels miss around 30 to 60 percent of conversions, so your best flows sit idle while revenue walks out the door.

  • Browse and cart events get blocked by ad blockers, iOS restrictions and other browser limits, so Klaviyo never receives them.
  • Abandoned cart, abandoned checkout and browse abandonment flows do not trigger, because the event they wait for never arrives.
  • You lose revenue every day from flows that cannot fire on events that were never recorded.
How TrackBee fixes it

Recover the events your Klaviyo flows depend on

Three things working together, so Klaviyo gets a complete event stream and richer profiles, without you changing a single flow.

Recover missing events server-side

TrackBee captures browse, cart and checkout events on Shopify's servers and forwards them to Klaviyo through the API. The events that ad blockers, iOS limits and consent banners block in the browser still reach your flows.

Enriched first-party profiles

TrackBee enriches every event with first-party data: the products viewed, the cart contents, the order value and the shopper's identity. Your Klaviyo segments get sharper and your emails get more relevant.

Trigger flows for anonymous visitors

Persistent shopper profiles link sessions across devices, so Klaviyo can recognise anonymous visitors and trigger browse, cart and checkout flows for shoppers who have not logged in or subscribed yet.

Case study

HappyFlops made $88K+ from the same Klaviyo flows

HappyFlops did not touch their Klaviyo flows. They just fed those flows the browse, cart and checkout events TrackBee recovers, and made over $88,000 in extra revenue in a few weeks.

Read the full case study →
HappyFlops

We didn't change anything in our Klaviyo flows, we just started tracking the right data and made $88,000+ in extra revenue in a few weeks.

HappyFlops
HappyFlops
Jesse, Co-founder
See your upside

Put a number on the Klaviyo revenue you are missing

Run your numbers through the free calculator in seconds. Set up one of your abandonment flows with TrackBee and it makes at least 15% more revenue a month within 3 months, or you get your money back.

The difference

Before and after TrackBee

Metric
Without TrackBee
With TrackBee
Browse events captured
Around 40 to 60 percent
Close to 100 percent
Cart and checkout events captured
Around 50 to 70 percent
Close to 100 percent
Abandonment flows
Trigger for a fraction of shoppers
Trigger for every eligible shopper
Anonymous and returning shoppers
Mostly missed
Recognised and re-engaged
Abandonment flow revenue
Money left on the table
2 to 3 times more
Setup and upkeep
Custom work and pixel fixes
5 minute install, no flow changes
Built-in feature

Trigger Klaviyo flows for anonymous visitors

TrackBee's persistent shopper profiles let Klaviyo recognise anonymous visitors and fire abandoned browse, abandoned cart and abandoned checkout flows for shoppers who have not logged in or subscribed yet.

Browse abandonment for anonymous

Fires when an unidentified visitor views a product and leaves. TrackBee links the session to a profile the moment that visitor identifies themselves, and Klaviyo triggers the flow on the recovered browse.

Abandoned cart for anonymous

Fires when an unidentified shopper adds to cart and leaves. As soon as the shopper is identified, through a later session, a signup or an order, Klaviyo can trigger the abandonment flow on the recovered cart.

Abandoned checkout for anonymous

Fires when an unidentified shopper reaches checkout and leaves before paying. The moment that visitor identifies themselves, Klaviyo triggers your abandoned checkout flow on the recovered checkout.

How to turn it on

  1. 1Open your TrackBee dashboard and select your store.
  2. 2Go to your Klaviyo integration settings and connect your Klaviyo API key.
  3. 3Toggle on "Anonymous flow triggers".
  4. 4Confirm your browse abandonment, abandoned cart and abandoned checkout flows are live in Klaviyo.
  5. 5Recovered events start flowing into Klaviyo within minutes.
Good to know: anonymous events become actionable once Klaviyo can match them to a profile. TrackBee's persistent shopper profiles handle that linking automatically across sessions and devices.
FAQ and support

Questions about Klaviyo and TrackBee

TrackBee captures browse, cart, checkout and purchase events server-side from your Shopify store and forwards them to Klaviyo through the API. The handoff is server to server, so ad blockers and browser restrictions do not affect whether the event arrives.

No. TrackBee works with your existing flows as they are. It simply sends Klaviyo a more complete event stream, so your browse abandonment, abandoned cart, abandoned checkout and other flows trigger for more shoppers, with no flow edits.

No. TrackBee deduplicates events by a unique identifier before they reach Klaviyo. Combined with Klaviyo's smart sending and flow filters, shoppers will not receive duplicate emails.

TrackBee recovers Viewed Product, Added to Cart, Started Checkout and Placed Order events, each enriched with first-party data. These are the core triggers behind Klaviyo's most valuable flows: browse abandonment, abandoned cart, abandoned checkout, post purchase and win back.

As soon as TrackBee is connected, recovered events start flowing into Klaviyo. Most merchants see more flow entries within the first day and measurable revenue within the first week. Stores typically report 2 to 3 times more abandonment flow revenue.

Stop losing Klaviyo flow revenue

Right now your flows are waiting on events that never arrive. TrackBee fixes that at the source in about 5 minutes, with no changes to your flows.

View plans and pricing →
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