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TrackBee × Meta — Preview
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Complete Shopify data for Meta Ads

TrackBee sends more and better conversion data to Meta via server-side CAPI, so Meta's algorithm can find the right buyers — even when the Pixel can't.

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Built for Shopify Zero maintenance Live in 5 minutes

The problem

Meta is optimizing on incomplete data

iOS privacy changes, ad blockers, and browser restrictions mean your Meta Pixel misses a significant portion of conversions. The result: Meta's algorithm works with partial data, and your ad spend suffers.

  • Your Pixel misses a significant portion of conversions due to iOS restrictions, ad blockers, and browser limitations
  • Lower Event Match Quality means worse lookalike audiences and broader, less efficient targeting
  • Rising CPA because Meta can't tell which ads actually drive purchases
business.facebook.com/events_manager Events Manager Event Match Quality Overall score for your pixel events 4.2 /10 POOR EVENT NAME EMQ SCORE STATUS PageView 7.0 OK Purchase 3.1 POOR AddToCart 2.6 POOR ViewContent 5.0 FAIR ! Event match quality too low for optimal delivery

How TrackBee fixes it

Your Shopify data, delivered to Meta

Three layers that work together so Meta gets a complete, clean signal — without you touching pixel code.

Server-side CAPI

TrackBee sends conversion events directly from Shopify's servers to Meta via the Conversions API — independent of browser-side limitations like ad blockers and iOS restrictions.

Higher Event Match Quality

Every event is enriched with hashed first-party customer data — email, phone, IP, user agent. EMQ scores climb fast, giving Meta sharper signal to optimise on.

Automatic deduplication

TrackBee deduplicates Pixel and server-side events automatically, so Meta never double-counts. Accurate data in, accurate optimisation out.

The difference

Before vs. after TrackBee

Metric
Without TrackBee
With TrackBee
Event Match Quality
3.5 – 5.5
6.4 – 9.1
Conversions captured
~65%
95%+
Lookalike quality
Broad, inaccurate
Precise, data-rich
CPA trend
Rising
Decreasing
Maintenance
Constant pixel fixes
Zero. Fully automated

Exclusive feature

Separate new vs. returning customer data in Meta

TrackBee sends two custom conversion events to Meta: NewCustomerPurchase and ReturningCustomerPurchase. Optimise acquisition and retention separately — without manual setup.

NewCustomerPurchase

Fires when a first-time buyer completes a purchase. Use it to optimise Meta campaigns specifically for customer acquisition and to build lookalikes from real new customers — not repeat buyers.

ReturningCustomerPurchase

Fires when an existing customer makes another purchase. Use it for retention campaigns and to measure true repeat-buyer behaviour — separately from new customer acquisition.

How to enable it

  1. 1 Open your TrackBee dashboard and select your store
  2. 2 Go to your Meta integration settings
  3. 3 Toggle on the "New vs Returning" feature
  4. 4 The custom events appear in Meta Events Manager after the next purchase
  5. 5 Customise your Meta Campaign Overview columns to see the new metrics
Note: The NewCustomerPurchase and ReturningCustomerPurchase events only show up in Meta Events Manager after a purchase has been processed. If you don't see them yet, wait for the next order to come in.

Case study · Petrol Industries

+100% ROAS on Meta Ads

"After setting up TrackBee, we immediately saw data quality improve on Meta — within just an hour."

Floris Boon · Webshop Manager, Petrol Industries

Read the full case study
+100%
Meta ROAS increase
4.3→7.1
EMQ Add to Cart
8.1→9.3
EMQ Purchase
+20%
Conversion volume

FAQ

Common questions about Meta + TrackBee

No. TrackBee works alongside your existing Pixel. The Pixel keeps firing browser-side events, while TrackBee sends the same events server-side via the Conversions API. Meta deduplicates the signals, giving you the best of both worlds: browser context plus server reliability.

Event Match Quality (EMQ) is Meta's score (1–10) for how well your conversion data can be matched back to Facebook users. Higher EMQ means Meta can match more conversions to the right people, which directly improves audience targeting, lookalike quality and campaign optimisation. TrackBee enriches every event with hashed first-party identifiers to maximise that score.

TrackBee integrates directly with your Shopify store and captures conversion events at the server level. These events are enriched with first-party customer data (hashed email, phone, IP) and sent to Meta's Conversions API in real-time. Because the handoff is server-to-server, ad blockers, iOS restrictions and browser limitations don't affect your data.

No. TrackBee handles deduplication between Pixel and server-side events automatically. Each event includes a unique event ID that Meta uses to merge duplicate signals. You get full coverage without inflated numbers.

Yes. TrackBee is a certified Meta Business Partner — our integration is built to Meta's specifications and regularly audited. That guarantees maximum compatibility, reliability and data quality for your Meta campaigns.

Stop losing Meta conversions today

Meta is making decisions on incomplete data right now. Fix it in under 5 minutes.

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