Google Enhanced Conversions is a feature within Google Ads enhanced that dramatically improves how accurately you can measure conversions by using hashed customer data.

Trackbee works alongside Google Enhanced Conversions to collect conversion data that might otherwise be missed. It finds and records customer information that the standard system doesn’t catch, making sure all customer actions are properly linked to the ads they came from.

(Need more information about Google Enhanced Conversions? Check out our Ultimate Guide to Google Enhanced Conversions).

In this article, we’ll show you how to easily set up Enhanced Conversions for Shopify stores using TrackBee.

To get started, make sure you have access to your Shopify account.

Why Shopify stores choose TrackBee for Google Enhanced Conversions

Choosing the right tool matters, and TrackBee is built to give Shopify stores a serious advantage:

✅ 100% complete data: Full visibility into the customer journey.

✅ Data optimization: Smarter targeting with enriched customer profiles.

✅ Instant results: Better data quality from the moment you go live.

✅ Super simple setup: TrackBee is live in under 5 minutes, no coding needed.

✅ Built for Shopify: TrackBee solves tracking challenges specific to Shopify stores, including Google Ads conversion tracking for accurate customer details like email and purchase value.

How to set up Google Enhanced Conversions in Shopify with TrackBee

Let’s walk through the setup step-by-step.

Step 1: Install TrackBee and Connect Your Shopify Store

Getting started with TrackBee is quick and simple. Ensure you enter the correct website URL when setting up conversion tracking within Google Ads to enhance conversions. Here’s exactly what you need to do:

1: Sign up

Sign up for TrackBee at trackbee.io and log in

2: Organisation settings

From the TrackBee dashboard, navigate to the personal settings in the top right corner. Select “Organisation” and enter all relevant information pertaining to your organization. Click “Save” to confirm and store this information.

3: Add store

Now select Stores in the navigation and click on "Add store +"

4: Name your store

Name your store as you want it to appear in TrackBee

5: Install TrackBee app

Install the TrackBee app. An on-screen installation guide will be presented to assist you through the process. Make sure to place the code on the checkout page to track purchase conversions accurately.

6: API key

After you’ve installed the app and it asks for a API key, return to the TrackBee tab that is still open and click on next to go to the second step of adding your store. Copy the generated API key.

7: Paste API key

Access the TrackBee app within your Shopify dashboard and paste the generated API key.

8: Check embed settings

You will be automatically directed to the App Embed settings. If not, follow the subsequent steps.

• Navigate to App Embed Settings:
  • In your Shopify dashboard, go to "Online Store".
  • Click on "Customize store".
  • On the left side, select "app embeds".
  • Enable App Embed

9: Check check double check!

Check and confirm the app embed is turned on for the TrackBee app.

Select Next to confirm the connection is working properly. Optional: You can choose "Detect duplicate tracking" where we will examine your store for any overlapping tracking tools that might cause your data to be counted twice.

(Need more help? Follow our full Complete Setup Guide).

Step 2: Connect Your Google Ads Account

Now that your store is connected, it’s time to link your Google Ads account.

1: Connect account

Connect your Google Ads account by selecting “Connect”, log in and select your ad account.

2: TrackBee conversion booster

Enable the “TrackBee” Conversion booster button and open the setup guide and carefully follow the steps.

3: Go to Google Ads

Navigate to Google Ads, go to Goals > Conversions > Settings, and ensure you’ve read and accepted the customer data terms.

4: Enable Enhanced Conversions

Enable enhanced conversions by verifying they’re turned on and set to “Google Ads API” mode, then remember to save your changes. Ensure you have configured the purchase conversion action to track conversions from your Shopify store accurately.

If you can’t find this setting in the main area, check under the “ORDER (TrackBee)” conversion action settings instead. Be careful not to confuse this with “Enhanced conversions for leads,” which is a different feature that won’t be used in this setup.

5: Consent mode

Select a default consent mode value for the Google Tag, which will serve as the baseline setting until a user interacts with a cookie banner that has Google Tag support. The cookie banner interaction will then override this default value. For more information, you can refer to the additional resources.

6: Customer events

Log in to Shopify and navigate to “Customer events” under settings, then add a custom pixel named “TrackBee - Google Tag”.

7: Configure the pixel

Copy and paste the provided code into your newly created custom pixel, making sure to delete any auto-generated Shopify code first. Preserving accurate conversion measurement is crucial for tracking performance effectively and ensuring that conversion events are recorded and linked correctly between GA4 and Google Ads. After pasting, be sure to click both Save and Connect to complete the setup.

Why TrackBee is the best data tracking solution for Shopify stores

Setting up Enhanced Conversions manually can be technical and time-consuming. TrackBee just made it effortless and improved your results.

• 100% complete conversion data for Google Ads, Meta, Pinterest, TikTok and Klaviyo.
• Enhanced data optimization for better Google Ads performance, including accurate Google Ads conversion tracking.
• Instant results with dramatically improved data quality.
• Specifically built for Shopify merchants
• Super simple setup and no developer needed.

If you want to maximize your Shopify store’s performance with minimal effort, TrackBee is the way to go.

👉 Start your free trial with TrackBee today and unlock the full potential of your store’s data.

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