Built for

We are TrackBee

We continue where your tracking pixel stops. We capture and deliver 100% accurate & enriched data to all major advertising platforms.

Meta, Google Ads, Klaviyo, TikTok & Pinterest

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Trusted by +6,700 online stores

About our Team

We're a team of data specialists, Shopify experts and e-commerce marketers who've experienced the pain of working with inaccurate data firsthand.

We love helping Shopify stores grow by building the best data tracking solution out there.

2022
Founded
25
Team members
Worldwide
San Fransisco (USA), Denver (USA),
Utrecht (NL) & Enschede (NL)
Join the team
Get to know

our founders

Bart Valstar
ceo
Sil Hillebrand
CMO
Matei Kaplan
CFO

Our Advisors

We’re happy and proud to be guided by industry experts who bring a lot of experience and insights. Their advice helps us with staying ahead and offering solutions to ecommerce businesses worldwide.

Roger Bodamer

Roger Bodamer is a seasoned technology executive and entrepreneur with a track record of building and scaling innovative technology companies. With deep expertise in database systems, cloud infrastructure, and AI-driven analytics, he has played a pivotal role in shaping industry-defining products at Oracle, Apple, MongoDB, and beyond.

As CEO and co-founder of Upthere, Roger led the development of a next-generation cloud storage platform, culminating in its acquisition by Western Digital. He later co-founded Archipelago Analytics, where as CTO and COO he drove AI-powered solutions that transform commercial property risk management. Passionate about technology and business growth, Roger thrives in early category defying environments that challenge the status quo.

Outside of work, Roger enjoys exploring emerging tech trends, building and mentoring great teams and people, and seeking out the perfect cup of coffee—just not from Starbucks.

Cate Lochead

Cate Lochead is a dynamic marketing executive with deep expertise in building technology companies, including Couchbase (NASDAQ: BASE), CarbonBlack (now NYSE: VMW), and JumpCloud, through critical public and private growth stages.

She is recognized for her track record of scaling teams, optimizing sales pipelines, and executing high-impact brand campaigns. Cate is passionate about building businesses with driven, growth-oriented teams while fostering a culture of collaboration, respect and teamwork.

Outside of work, Cate is a wife, mom of three, and an active supporter of Soul Savvy, a nonprofit she co-founded in Rwanda.

Tim Krozek

Roger Bodamer is a seasoned technology executive and entrepreneur with a track record of building and scaling innovative technology companies. With deep expertise in database systems, cloud infrastructure, and AI-driven analytics, he has played a pivotal role in shaping industry-defining products at Oracle, Apple, MongoDB, and beyond.

As CEO and co-founder of Upthere, Roger led the development of a next-generation cloud storage platform, culminating in its acquisition by Western Digital. He later co-founded Archipelago Analytics, where as CTO and COO he drove AI-powered solutions that transform commercial property risk management. Passionate about technology and business growth, Roger thrives in early category defying environments that challenge the status quo.

Outside of work, Roger enjoys exploring emerging tech trends, building and mentoring great teams and people, and seeking out the perfect cup of coffee—just not from Starbucks.

Erwin Keijzer

Roger Bodamer is a seasoned technology executive and entrepreneur with a track record of building and scaling innovative technology companies. With deep expertise in database systems, cloud infrastructure, and AI-driven analytics, he has played a pivotal role in shaping industry-defining products at Oracle, Apple, MongoDB, and beyond.

As CEO and co-founder of Upthere, Roger led the development of a next-generation cloud storage platform, culminating in its acquisition by Western Digital. He later co-founded Archipelago Analytics, where as CTO and COO he drove AI-powered solutions that transform commercial property risk management. Passionate about technology and business growth, Roger thrives in early category defying environments that challenge the status quo.

Outside of work, Roger enjoys exploring emerging tech trends, building and mentoring great teams and people, and seeking out the perfect cup of coffee—just not from Starbucks.

We help Shopify stores grow with complete, high-quality ad platform data.

Standard tracking pixels miss 30-70% of visitor data

We deliver 100% accurate and enriched conversion data to Meta, Google Ads, Klaviyo, TikTok and Pinterest.

Join us

Why 6.700+ stores choose TrackBee

100% complete data

Never miss a conversion again. Complete tracking across all your platforms gives store owners the full picture of their customer journey.

Session enrichment

Enhance your marketing decisions with enriched customer data that improves targeting accuracy and increases conversion rates.

Instant results

See measurable improvements in your data quality immediately after implementation, helping you make better business decisions faster.

Get started in minutes

TrackBee is up and running in under 5 minutes with zero technical knowledge required. TrackBee takes over all the work, which means you can focus on growing your business.

Shopify First

We've built TrackBee for Shopify from the ground up. We solve the exact tracking problems that all Shopify store owners face, before switching to TrackBee.

Frequently Asked Questions

What is TrackBee and who is it for?

TrackBee is the tracking solution built for Shopify brands and marketing agencies running paid ads on Meta, Google, TikTok, or Pinterest, and using Klaviyo for email. We recover lost tracking data, create persistent shopper profiles, and feed enriched data back into all connected platforms, so their algorithms are trained to work harder for you.

How is TrackBee different from standard Shopify or ad platform tracking?

Shopify and ad platforms rely mostly on client-side tracking, which loses a significant amount of conversion and session data. TrackBee uses server-side tracking and adds session enrichment by using persistent shopper profiles, meaning your data remains accurate, complete, and available for all connected ad platforms over a very long period of time.

What missing data does TrackBee recover?

Conversion events on your webshop that are not captured due to tracking limitations, cross-device conversions, and abandoned cart and browse abandonment events Klaviyo often misses.

Does TrackBee replace the standard tracking pixels?

No. TrackBee runs alongside them and only sends data server-side when it can’t be tracked client-side.

What does TrackBee improve for the ad performance of Meta, Google, TikTok, and Pinterest?

Accurate, enriched data feeds directly into each platform’s algorithms. This allows them to train and:
Optimize targeting with better audience signals.
Reduce wasted spend on low-quality impressions.
Lower CPA while increasing ROAS.

How does TrackBee help Klaviyo users increase revenue?

Klaviyo’s own tracking often misses key abandonment events, especially browse abandonment and abandoned cart events. On top of that, Klaviyo sometimes can’t match the events it does capture to a specific email address or profile.

TrackBee solves both problems: it captures the missing signals server-side and enriches tracked events with identifying data such as email addresses from persistent shopper profiles. This way, Klaviyo can reliably match events to profiles and trigger the right flows in real time.

The result: More triggered abandonment flows → more recovery revenue.

How does TrackBee work with reporting dashboards and analytics tools?

TrackBee sends more and richer conversion data directly to your ad platforms. If your reporting dashboards (like Supermetrics, Looker Studio, or custom BI tools) are connected to those platforms, you’ll automatically see more complete and accurate data flow into your reports, no extra setup required. It also runs alongside GA4, Shopify Analytics, and other tools.

Is TrackBee easy to install on my Shopify store?

Yes. It’s a very easy installation with no developer involvement. Agencies onboarding multiple stores can be live within a few minutes.

What platforms does TrackBee integrate with?

Meta Ads
Google Ads
TikTok Ads
Pinterest Ads
Klaviyo

Can I use TrackBee for multiple Shopify stores or client accounts?

Absolutely. Our setup supports organizations or agencies managing multiple brands, with clear account segmentation and reporting for each.

How soon will I see results?

Most brands and agencies notice more complete reporting within 48 hours and improved ROAS within the first 2 weeks, as ad algorithms quickly adjust to the enriched data.

Do you have case studies?

Yes! We feature real examples showing how agencies and brands have recovered missing conversions, improved campaign performance, and boosted Klaviyo abandonment revenue.

How much does TrackBee cost?

Check out our pricing page for our pricing plans.

Is there a free trial?

Yes. You can test the difference TrackBee makes in your tracking and ad performance for free before committing.

What kind of support do you offer?

An extensive help center and live support: available 7 days a week via live chat, WhatsApp or email.

I’m already using another tracking solution. How can I switch, and what’s the risk?

TrackBee can be installed alongside your current setup so you can directly compare the data. There’s no risk of losing any data, and our support team will guide you through the process. The advantage: you’ll immediately see more complete tracking and better performance data.

What makes TrackBee different from other attribution tools?

Most tools focus only on server-side tracking. TrackBee goes further by adding session enrichment. We build persistent shopper profiles that connect sessions and conversions over time, giving ad platforms richer, longer-lasting data to optimize with.

On top of that, TrackBee is built for ease of use: a simple Shopify app installation, minimal setup, and no developer dependency. You’ll see results fast without adding complexity to your tech stack.

Still have a question?
Contact us. We are happy to help!
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