Advanced Server-Side Tracking and Session Enrichment

Standard tracking scripts miss crucial data and deliver incomplete information to your marketing platforms. TrackBee provides 100% accurate and high-quality data insights, enabling your business to grow more effectively.

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Server-side tracking

Advanced server-side tracking, processing and delivery

Unlike other tools that capture data client-side and process it server-side, TrackBee extracts data directly from your Shopify server - leaving no room for error.

Server-side Tracking: Captures events/conversions directly from the server
Server-side Processing: Processes data securely on servers, not browsers
Server-side Delivery: Delivers data via API for reliable transmission
Tracking Basics

How TrackBee captures 100% of your data

And sends it to your advertising platforms
People engage
People click on your advertisement, arrive on your website and start their customer journey.
We track every event..
From initial product views to add to carts: we capture every event across the  shopping journey, even when they return days later.
..And send it to your ad platforms
We deliver event data to all your marketing platforms with 100% accuracy, maximizing your campaign performance.
Data enhancement

Enhance, don't replace, standard tracking scripts

We know every ad platform and tracking script has its own secret sauce. That's why TrackBee works alongside native tracking scripts, giving you the best of both worlds!

Faster data processing: Native tracking scripts instantly process their own data
Deduplication: We prevent duplicate data from messing up your campaigns
Secret-sauce: Use the secrets of the advertising platforms
We do the work

Auto-Capture data, no manual tagging needed

TrackBee automatically tracks all events on your store. No need for manual tagging or maintenance. You only have to install the TrackBee app!

Try for free
Shopper profiles

TrackBee goes beyond basic server-side Tracking: Enrich sessions with Shopper Profiles

TrackBee builds unique Shopper Profiles for every visitor, capturing valuable data with each session.

Cross-browser tracking
Follow customers' journey even when they switch browsers.
Extended Tracking
We track visitors for an extended period of time, even after cookie expiration.
Visitor Identification
Your tracking pixel doesn't recognize returning anonymous visitors. We do.
Shopper profiles explained

Why you need Shopper Profiles

Track visitors & store data without relying on cookies A must need for all your advertising platforms

Meta and Google Ads perform better with complete and accurate data. TrackBee matches customers to their profiles - recovering click IDs and customer data like email addresses that would otherwise be lost. This leads to more attributed conversions and enhanced conversion quality through enriched data transmission to Google.

Session 1
Data
IP
148.325.96
Email
john@gmail.com
Name
John Doe
Click ID
1948204
Session 2
Without TrackBee
IP
148.325.96
Email
not identified
Name
not identified
Click ID
not identified
Session 2
With TrackBee
IP
148.325.96
Email
john@gmail.com
Name
John Doe
Click ID
1948204

TrackBee tracks significantly more abandonment events than Klaviyo and connects them to the right shoppers with detailed shopper profiles. This triggers more abandonment flows in Klaviyo, which boosts your abandonment revenue 2-3x.

Day 1
Day 1
Day 2
Day 2
A person visits your website
Person fills in email address for newsletter & leaves store
Person returns and adds a product to their cart
Person leaves website with products in their cart
Klaviyo only
Anonymous visitor
Email address only stays available during this session
Anonymous visitor
Abandoned cart email is not sent
With TrackBee
Shopper profile created
Email added to shopper profile
Shopper profile recognized and product view and add to cart events are sent to Klaviyo
Abandoned cart email is sent, because email address is available
Data enhancement

The Impact of Session Enrichment

Enriched conversion & event data BOOSTS performance.

Improves advertisement targeting: for Meta, Google Ads, TikTok & Pinterest
Send more event and profile data to Klaviyo and trigger more abandment flows.
Proof of Impact

Klaviyo: 2-3x more Abandonment Revenue

TrackBee identifies Add to Cart & product view events that Klaviyo misses, thanks to our advanced server-side tracking solution and shopper profiles.

While Klaviyo loses track of returning visitors after just 24 hours, TrackBee continues to recognize your customers even when they return after 7, 14, or 100+ days.

For HoneyBalm, this resulted in:

220% more triggered abandonment flows in Klaviyo
213% more abandonment revenue

Live in less than 5 minutes,
no expert knowledge needed.

Trackbee works in the background, no need to login or maintain another tool.

Frequently Asked Questions

What is TrackBee and who is it for?

TrackBee is the tracking solution built for Shopify brands and marketing agencies running paid ads on Meta, Google, TikTok, or Pinterest, and using Klaviyo for email. We recover lost tracking data, create persistent shopper profiles, and feed enriched data back into all connected platforms, so their algorithms are trained to work harder for you.

How is TrackBee different from standard Shopify or ad platform tracking?

Shopify and ad platforms rely mostly on client-side tracking, which loses a significant amount of conversion and session data. TrackBee uses server-side tracking and adds session enrichment by using persistent shopper profiles, meaning your data remains accurate, complete, and available for all connected ad platforms over a very long period of time.

What missing data does TrackBee recover?

Conversion events on your webshop that are not captured due to tracking limitations, cross-device conversions, and abandoned cart and browse abandonment events Klaviyo often misses.

Does TrackBee replace the standard tracking pixels?

No. TrackBee runs alongside them and only sends data server-side when it can’t be tracked client-side.

What does TrackBee improve for the ad performance of Meta, Google, TikTok, and Pinterest?

Accurate, enriched data feeds directly into each platform’s algorithms. This allows them to train and:
Optimize targeting with better audience signals.
Reduce wasted spend on low-quality impressions.
Lower CPA while increasing ROAS.

How does TrackBee help Klaviyo users increase revenue?

Klaviyo’s own tracking often misses key abandonment events, especially browse abandonment and abandoned cart events. On top of that, Klaviyo sometimes can’t match the events it does capture to a specific email address or profile.

TrackBee solves both problems: it captures the missing signals server-side and enriches tracked events with identifying data such as email addresses from persistent shopper profiles. This way, Klaviyo can reliably match events to profiles and trigger the right flows in real time.

The result: More triggered abandonment flows → more recovery revenue.

How does TrackBee work with reporting dashboards and analytics tools?

TrackBee sends more and richer conversion data directly to your ad platforms. If your reporting dashboards (like Supermetrics, Looker Studio, or custom BI tools) are connected to those platforms, you’ll automatically see more complete and accurate data flow into your reports, no extra setup required. It also runs alongside GA4, Shopify Analytics, and other tools.

Is TrackBee easy to install on my Shopify store?

Yes. It’s a very easy installation with no developer involvement. Agencies onboarding multiple stores can be live within a few minutes.

What platforms does TrackBee integrate with?

Meta Ads
Google Ads
TikTok Ads
Pinterest Ads
Klaviyo

Can I use TrackBee for multiple Shopify stores or client accounts?

Absolutely. Our setup supports organizations or agencies managing multiple brands, with clear account segmentation and reporting for each.

How soon will I see results?

Most brands and agencies notice more complete reporting within 48 hours and improved ROAS within the first 2 weeks, as ad algorithms quickly adjust to the enriched data.

Do you have case studies?

Yes! We feature real examples showing how agencies and brands have recovered missing conversions, improved campaign performance, and boosted Klaviyo abandonment revenue.

How much does TrackBee cost?

Check out our pricing page for our pricing plans.

Is there a free trial?

Yes. You can test the difference TrackBee makes in your tracking and ad performance for free before committing.

What kind of support do you offer?

An extensive help center and live support: available 7 days a week via live chat, WhatsApp or email.

I’m already using another tracking solution. How can I switch, and what’s the risk?

TrackBee can be installed alongside your current setup so you can directly compare the data. There’s no risk of losing any data, and our support team will guide you through the process. The advantage: you’ll immediately see more complete tracking and better performance data.

What makes TrackBee different from other attribution tools?

Most tools focus only on server-side tracking. TrackBee goes further by adding session enrichment. We build persistent shopper profiles that connect sessions and conversions over time, giving ad platforms richer, longer-lasting data to optimize with.

On top of that, TrackBee is built for ease of use: a simple Shopify app installation, minimal setup, and no developer dependency. You’ll see results fast without adding complexity to your tech stack.

Still have a question?
Contact us. We are happy to help!
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Track 100% accurate data in less than 5 minutes
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