Key takeaways

• Advertising on TikTok can vary in cost, but campaigns generally require a minimum budget of €500, and advertisers can choose between manual and automatic bidding strategies.
• TikTok boasts a large, highly engaged user base, making it an attractive platform for brands to promote their products.
• Optimizing your budget and setting the right campaign goals through tools like TikTok Ads Manager can significantly improve ad performance in your TikTok ads campaign

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TikTok ads price: advertising costs on TikTok in 2025

The cost of advertising on TikTok can vary significantly depending on several factors, such as ad settings and the audience you want to target. Advertisers can choose between manual and automatic bidding options, offering flexibility to tailor spending according to specific budgets and campaign goals, whether you have a small daily budget or you’re ready to invest a larger amount.

When planning a TikTok ad campaign, it's important to consider the minimum budget requirements at the ad group level, which typically start at $20 per day.

One of the key elements of TikTok advertising is audience targeting. With TikTok Ads Manager, you can target users based on age, interests, and gender, helping to ensure your ads reach the most relevant audience. Mastering these options is crucial for setting up successful campaigns.

Additionally, TikTok allows advertisers to create campaigns in custom mode, offering more control over both the budget and ad creatives. Whether you choose manual or automatic settings, understanding these features is essential for building a winning TikTok advertising strategy.

Introduction

TikTok is more than just a short-form video platform; it’s a global phenomenon that has dramatically reshaped how we consume and create content. With over 1.4 billion active users and 825 million downloads in 2024, TikTok is one of the world’s largest social media platforms.

What makes TikTok so appealing for both users and advertisers?

A standout feature is its high engagement rate among TikTok users. Around 46% of users turn to TikTok to discover new products, and 57% have made purchases directly influenced by the app. The short video format and viral potential make TikTok an ideal space for brands to reach targeted audiences and drive conversions.

Thanks to its massive user base and unmatched engagement, TikTok has become an essential part of modern marketing strategies. Whether you’re launching a new product or aiming to boost brand awareness, TikTok offers a dynamic environment to achieve strong marketing results.

Paying for Ads on TikTok

If you’re considering advertising on TikTok, it’s important to understand how the payment system works. TikTok provides both manual and automatic bidding options, giving advertisers flexibility in how they manage and optimize their campaigns.

Manual bidding gives you direct control over how much you’re willing to pay per click or impression, while automatic bidding leverages TikTok’s algorithm to optimize for the best possible results within your budget.

Understanding the various ad placements available on TikTok, such as in-feed ads and brand takeovers, is crucial for optimizing your campaign strategy and managing costs effectively.

With TikTok Ads Manager, managing your ads is straightforward, organized into campaigns, ad groups, and individual ads, giving you a clear overview and easy access to adjust settings as needed.

Be mindful of TikTok’s minimum budget requirements and the typical cost-per-click (CPC) and cost-per-mille (CPM) rates to ensure your campaigns stay within budget.

Bidding strategies

When setting up TikTok campaigns, you can choose between two main bidding strategies:

• Manual Bidding: You control the maximum amount you’re willing to pay for each action (click, impression). A minimum daily budget of around €20 is typically required for manual bidding, making it accessible for smaller advertisers.
• Automatic Bidding: TikTok’s algorithm adjusts your bids to optimize campaign performance based on your goals. This option is helpful if you prefer automation and want TikTok’s technology to manage bids for the best results.

Choosing the right bidding strategy for your goals and budget is crucial to maximize the effectiveness of your TikTok ads.

Minimum Budgets and Cost per Click

To advertise on TikTok, you generally need a minimum campaign budget of €500. This ensures you have enough spending power to run meaningful campaigns and gather performance insights.

• Average CPC: About €1.00
• Average CPM: Around €10.00

Effective management of your TikTok ad spend is crucial to ensure your campaigns stay within budget and achieve the desired results.

These rates are competitive compared to other social media platforms, providing a strong balance between reach and cost. Careful budget management and strategic ad placement are key to getting the best results.

Different TikTok ad types and their costs

TikTok offers a variety of ad types, each with different costs and advantages:

• In-Feed ads: Appear organically in the For You feed, up to 60 seconds long. Great for reach, traffic, and app installs.
• Branded hashtag challenges: Encourage users to participate in challenges featured on the Discover page, driving massive engagement.
• Brand takeover ads: Full-screen ads shown when users open the app, lasting 3–5 seconds. Although pricey, they generate strong brand awareness.
• Spark ads: Promote existing TikTok content rather than creating new ads, offering a more affordable way to scale popular videos.
• Top View ads: Appear at the top of the For You feed, guaranteeing high visibility.
• Branded effects: Custom stickers and filters that users can apply in their videos, enhancing brand interaction.

Each ad type can be tailored to different marketing objectives, from boosting awareness to driving direct conversions.

How to optimize your TikTok ad budget

Optimizing your budget is critical for success on TikTok. Here’s how:

• Use TikTok’s Audience Expansion feature to automatically reach users who are likely interested but weren’t in your initial target group.
• Set optimization goals based on meaningful user actions (like adding products to carts or completing purchases).
• Install the TikTok Pixel on your website to track user behavior and build custom audiences for retargeting.

Effectively managing your TikTok advertising budget is essential to maximize the ROI of your campaigns.

By creating highly relevant and engaging content, and making data-driven optimizations, you can significantly improve the ROI of your TikTok ad campaigns.

TrackBee.io improves your TikTok ads ROAS

TrackBee is a powerful server-side tracking solution for Shopify stores, designed to capture 100% accurate conversion data. It goes beyond standard tracking by enriching this data through unique shopper profiles.

High-quality data is essential for training your ad algorithms. By integrating TrackBee.io, you’ll send significantly more conversion data from your store visitors directly to the TikTok ad platform.

TrackBee's integration with TikTok can significantly enhance campaign optimization by providing accurate conversion data and deeper insights.

And if you’re using other ad platforms - that’s even better. TrackBee stores all visitor data in unique shopper profiles and shares these valuable datapoints with every connected ad platform. This helps train the algorithms more effectively, so they can optimize performance and deliver better results.

With TrackBee, the algorithm doesn’t just work. It works for you.

Learn more about the TrackBee and TikTok integration here: https://www.trackbee.io/paid-social.

Pros and cons of advertising on TikTok

Pros:

• Massive reach among a young, engaged audience (1.5 billion active users per month).
• High conversion rates — 46% of users report making purchases based on TikTok ads.
• Ads blend seamlessly into the user experience, leading to longer watch times and higher engagement.
• Authentic and creative ad formats increase the potential for viral campaigns.

Cons:

• Ad costs can be higher compared to more established platforms.
• Campaign success heavily depends on creativity and relevance; poor-quality ads are less effective.

Carefully considering these factors will help you create a strategy that leverages TikTok’s strengths while mitigating its challenges.

Summary

Advertising on TikTok in 2025 offers advertisers an exciting opportunity to reach and engage audiences effectively. With a minimum campaign budget of €500 and average CPC of €1.00, TikTok presents a competitive pricing structure.

Understanding TikTok advertising costs, including minimum budget requirements and average CPC, is crucial for planning effective campaigns.

A range of ad formats — including In-Feed Ads, Branded Hashtag Challenges, and Brand Takeovers — gives brands flexibility to meet different marketing goals. Smart budget management, effective use of TikTok’s optimization tools, and integration with tracking solutions like TrackBee.io can significantly boost your campaign success.

With the right strategy and creativity, TikTok can be a powerful tool to grow your brand and achieve your marketing objectives.

Frequently Asked Questions

What is the average cost per click on TikTok?

The average CPC on TikTok is around €1.00.

What is the minimum budget required to advertise on TikTok?

You need at least €500 to start running campaigns on TikTok.

Which ad types are available on TikTok?

TikTok offers various ad types including In-Feed Ads, Branded Hashtag Challenges, Brand Takeovers, Spark Ads, TopView Ads, and Branded Effects.

How can I optimize my TikTok ad budget?

Use features like Audience Expansion and install the TikTok Pixel to create better-targeted audiences and improve ad performance.

What factors influence TikTok ad costs?

TikTok ad costs are influenced by various factors such as ad type, audience targeting, and bidding strategies. Understanding these factors can help you plan and budget more effectively.

What are the benefits of using TrackBee.io with TikTok Ads?

TrackBee.io enhances your TikTok Ads by providing better tracking, deeper insights, and higher campaign performance through a comprehensive server-side data integration.