Built for

Make Google Analytics 4 Reliable Again

Give GA4 the complete server-side Shopify data it normally loses, from attribution signals to product and order details, so your reports finally become clear and reliable.

📊 Send GA4 the data it normally misses
🛠️ Simple set-up - no GTM required

Accurate tracking

More complete data
inside GA4

Standard GA4 setups miss a lot of ecommerce and attribution data.TrackBee fills those gaps by sending enriched, server-side Shopify events directly into GA4.

📊 Attribution parameters GA4 often misses
Which ad, campaign, and channel actually drove the visit or sale.

🗄️ Full Shopify product context
SKU, variant, category, price, discount and quantity included with each event.

🪪 Order and revenue details
Transaction ID, shipping, tax and total order value sent server-side.

👨 Persistent shopper identifiers
More consistent recognition of shoppers across sessions and devices.
Improve decisionmaking

GA4 reports that actually
help you make decisions

With enriched, server-side Shopify data in GA4, reports become clearer and easier to trust. TrackBee sends the ecommerce and attribution data GA4 normally misses.

📦 Compare product and variant performance by channel
See which products drive views, add-to-carts and purchases.

🤔 Understand funnel drop-offs more clearly
Cleaner page view → product view → checkout → purchase funnels.

✅ Reduce “unassigned” and “(not set)” traffic
More sessions are matched to the right source and campaign.

😁 Create reports clients actually understand.
Less time explaining discrepancies, more time optimizing performance.
Ease of use

Connect GA4 in minutes,
without GTM

Traditional GA4 setups often rely on complex Google Tag Manager configurations and ongoing maintenance.TrackBee removes that complexity.

🥳 No Google Tag Manager required
No server containers, no custom event mapping, no manual upkeep.

🛠️ Simple connection
Just add your GA4 Measurement ID and API Secret inside TrackBee.

⚙️ Runs automatically
Events, parameters and limits are handled for you.

Frequently Asked Questions

What does the TrackBee GA4 integration do?

TrackBee sends enriched, server-side Shopify events into GA4. This includes attribution parameters, product details, order values, and shopper context that standard GA4 setups often miss.

What data does TrackBee send to GA4 that’s normally missing?

TrackBee sends server-side attribution parameters, Shopify product metadata (SKU, variant, category, price, discount), and order details like revenue, tax, and shipping.

Will this reduce “unassigned” or “(not set)” traffic in GA4?

Yes. By sending attribution data server-side, GA4 can match more sessions and conversions to the correct source, campaign, and channel.

Which ecommerce events are sent to GA4?

TrackBee sends the core Shopify funnel events: page view, product view, add to cart, checkout started, payment info submitted, and purchase.

Does TrackBee replace Google Tag Manager or GA4 tags?

No. TrackBee does not replace GA4 or GTM. It runs alongside them and sends server-side data when client-side tracking fails.

Do I need Google Tag Manager to use the GA4 integration?

No. You only need your GA4 Measurement ID and API Secret. No GTM setup, server containers, or custom event mapping required.

How long does it take to set up GA4 with TrackBee?

Most stores are connected in minutes. Once connected, TrackBee starts sending enriched GA4 events automatically.

Is this useful for agencies managing multiple Shopify stores?

Yes. Each Shopify store can be connected quickly without custom GA4 or GTM work, making reporting and onboarding much easier for agencies.

Still have a question?
Contact us. We are happy to help!
contact@trackbee.io
+31 6 10237773
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