Most ecommerce brands assume their browse abandonment emails are sending correctly. The flow is live. The trigger is in place. But many browse abandonment flows fail silently, and that means lost potential customers, lower revenue generated, and a poor customer experience.

In this article I'll tell you:

• What a browse abandonment flow is meant to do
• Why your flow isn’t being triggered
• How to fix your setup
• And how TrackBee ensures your browse abandonment messaging actually works

(Already optimized your browse abandonment flow? Great. Time to focus on improving your abandoned cart flow!)

What is a browse abandonment flow?

A browse abandonment flow is an automated email marketing sequence sent to users who viewed a product but didn’t take further action - no add to cart, no started checkout, no purchase. They just left the page.

Most abandonment messaging strategies include 1–2 abandonment emails:

• Email 1: Reminder with product suggestions or dynamic product data
• Email 2: Follow-up message with urgency or incentive

To work properly, the flow depends on one key event: "Viewed Product".
If that doesn’t fire, your message doesn’t send - and your site loses a chance to convert the customer.

Why your browse abandonment flow isn’t being triggered

If your browse abandonment messaging isn’t performing, here’s why:

❌ The viewed product event didn’t fire

• Klaviyo snippet is missing on your website
• Page loaded too slowly or the user bounced before the event could track

❌ No user identification

• The customer didn’t sign up or log in → no email address = no flow triggered

❌ Known customer, forgotten by Klaviyo

• Email was stored earlier, but cookies expired or got blocked
• Happens often with Safari, iOS, and private browsers

❌ Flow misconfiguration

• Flow is on manual or paused
• Smart Sending prevents new sends
• Filters exclude the user based on faulty logic

Real example: how your browse abandonment emails fail silently

📲 A potential customer clicks your Instagram ad

They land on your website via the in-app browser.

📝 They sign up for your newsletter
Great — you now have their email address.

🔄 Later, they return via Chrome to browse products
They viewed a few items but didn’t purchase.

❌ No message is sent
Why? Klaviyo no longer recognizes the customer due to cookie loss.

Result:

• No viewed product event
• No abandonment flow triggered
• No browse abandonment email
• No revenue generated

How to improve your browse abandonment flows

Let’s assume your tracking works. Now structure the flow properly:

✅ Trigger: use “Viewed Product”

Avoid generic pageviews or clicks. Use high-intent events.

✅ Add smart filters

• Customer hasn’t placed order
• Customer didn’t start checkout
• Focus only on true browse behavior

✅ Use dynamic product data in your message

Show recently viewed items with title, image, and price.

✅ Flow timing

• Email 1: 30–60 minutes after view
• Email 2: 24–48 hours later

✅ Subject line testing

• “We saved this for you”
• “Still thinking about it?”
• “Your favorites are almost gone”

Read Klaviyo's help center for a full explanation on how to create a browse abandonment flow.

Why even a perfect flow setup isn’t enough

Even if your flow logic is ideal, the email marketing flow won’t send if the viewed product event never reaches Klaviyo.

And this is exactly where most flows fail.

How TrackBee recovers browse abandonment revenue

TrackBee solves this by making sure the browse abandonment flow gets the right data, at the right time.

TrackBee builds shopper profiles

Every time a customer visits your site, signs up, browses, views a product - we store their activity across browsers and devices.

Server-side tracking for viewed product

TrackBee captures the viewed product event independently from browser scripts. We recognize returning users even if cookies expired or got blocked.

Flows gets triggered

By reconnecting the customer and making sure product data reaches Klaviyo, TrackBee enables your browse abandonment emails to actually send.

Case study: Sassy Saints tracked 77% more browse abandonment events with TrackBee

Sassy Saints already had a Klaviyo browse abandonment flow, but product views weren’t always tracked.

With TrackBee:

‍77% more product view events tracked.

44% times more triggers of the browse abandonment flow.

29% increased browse abandonment revenue.

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👉 Read their full case study on our website

Your browse abandonment flow is only as strong as your tracking

A solid abandonment flow can’t perform without reliable event data. And Klaviyo can’t send a message if it doesn’t know who the user is.

TrackBee fills that gap, powering your email marketing with accurate, enriched session data.

👉 Try TrackBee for free and fix the browse abandonment flows Klaviyo can’t send.

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