‍Introduction

At TrackBee, we constantly work to improve your ad experience. We are proud to introduce our latest update: deduplication. This feature is a game-changer for anyone using Facebook as an advertising channel with their Shopify webshop. But what exactly is deduplication, and how can it benefit your business? Let's dive deeper!
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Revolutionizing Data Syncing with TrackBee

In the past, Facebook promised instant server-side data processing, but the reality was often different. Challenges in speed and efficiency were noticeable. Therefore, we are proud to introduce this feature: a unique method of sending data back to ad platforms. This new approach is revolutionary and never before applied in the tracking industry. 

What does this mean concretely for you as a business owner? As much as 60-70% of your data will now be visible almost immediately in your Facebook dashboard. The remaining data is also sent immediately and will be visible by Facebook after a short processing time. This innovation ensures that the speed of data processing improves significantly, without compromising on accuracy.

With this new feature, we are taking a big step forward in real-time data tracking. Our customers can now enjoy instant insights, which is crucial in the fast-changing world of online advertising. 

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The Benefits of Deduplication

• Faster Decision Making: With instant availability of 60-70% of data, decisions can be made quickly based on the latest data.
• Time efficiency: Less time spent waiting for data means more time for analysing and applying it in strategic decision-making.
• Reliable Data for Strategy: Data accuracy is maintained, allowing reliance on the data for making informed strategic decisions.
• Competitive Advantage: By using a technology that is unique in the tracking industry, an advantage can be gained over competitors using slower or less accurate data analysis methods.
• More Effective Marketing: Faster and more accurate data allows business owners to quickly adjust and optimise their marketing campaigns, leading to better results and higher ROI.

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Actions for Implementation

To make the most of the deduplication feature, we recommend the following steps:

1. Install/Update the Facebook Sales Channel: Make sure you have the Facebook Sales Channel installed and up-to-date in Shopify. Click here to install the app.
2. Connect your Facebook account for access.
3. Configure Data Sharing Settings: Set the data sharing setting in the Facebook sales channel to "Conservative" to ensure that only the browser pixel is used to send events.

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‍Watch Our Loom Video

For a step-by-step guide, watch our attached Loom video where we share the core differences between traditional tracking methods, TrackBee's advanced tracking and our unique deduplication machine learning model and AI tracking. We explain how each of these methods works and why TrackBee's approach is so unique. Our goal is to give you a clear understanding of how our technology can significantly improve the accuracy and efficiency of your ad campaigns.

Finally

We guarantee this update will help you perform even better with your Facebook ads. Have any questions, feedback or want to know more? Feel free to contact us!