Online Marketing

The Ins and Outs of Shopify's One-Page Checkout: Is Less Really More?


Imagine, if you will, walking into a physical store. You see a product that catches your eye. In a matter of seconds, you're out of the store with that product in hand. No long lines, no redundant forms to fill out, just a simple, efficient purchase. This is the future Shopify envisions with its one-page checkout. On September 21st, Shopify is rolling out an innovative change set to transform the online shopping landscape: the one page checkout. But like any decision in the ever-evolving world of e-commerce, it comes with its own set of pros and cons. Let's dive into this new feature to see if it’s a hit or a miss for the savvy e-commerce marketer.

The Upside
1. Quicker Checkout Process:

The most obvious advantage is the streamlined process. Removing three steps from the checkout means a swifter buying experience for the consumer, leading to higher conversions.

2. Increased Conversion Rates:

Shopify's own numbers suggest an increase of 0.5% on average. In the e-commerce world, where every decimal can represent thousands of dollars, this is a significant bump.

3. Less Checkout Abandonment:

With fewer pages and steps to go through, there's less chance for a customer to change their mind mid-checkout or get frustrated with the process and leave.

4. Mobile-Friendly:

In a mobile-first world, shorter checkouts translate to a smoother experience for users on their smartphones. One page means less scrolling, less loading, and a better user experience.

The Downside
1. Loss of Cart Abandonment Flows:

As an e-commerce marketer, you know the power of the cart abandonment email. With a one-page checkout, the lack of an email confirmation step eliminates the opportunity to engage with those who've left products behind.

2. Potential Overwhelm:

While streamlining is generally good, there's a fine line between simplicity and cramming too much into one page. This could overwhelm some users, especially if the design isn't spot-on.

3. Limited Upsell Opportunities:

The traditional multi-page checkout often provides opportunities to upsell or cross-sell products. With just one page, these opportunities may be reduced, potentially leaving money on the table.

Future or a fleeting trend?

As the sun sets on the horizon of our e-commerce landscape, we're left pondering: Is the one-page checkout the future or a fleeting trend? As with most things in this industry, the answer isn't black or white. For some, the streamlined process will prove invaluable, ushering in higher conversion rates and satisfied customers. For others, the loss of upsell opportunities and cart abandonment strategies might be too great a sacrifice.


The most important for you: Tracking capabilities with TrackBee remain the same. You can still track every step of the customer journey with our 100% tracking solution. Furthermore, this transition to the one page checkout will happen automatically. You don't have to do anything yourself!

Do you have any questions or issues? Reach out to our support team on WhatsApp; we're here to help!


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