Discover how Digiceptual transformed their Meta campaign performance by implementing TrackBee, achieving up to 100% ROAS improvements while reducing setup time from weeks to just 5 minutes per client.
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"Let's be honest, every media buyer knows the pain of explaining to a client why Meta shows one number and Shopify shows another. We spend too much time in this industry trying to make sense of conflicting data instead of actually optimizing campaigns."
Jumped to 90%+
Improved from 2.1 to 4.3+
Decreased by 15-20%
Digiceptual, a performance marketing agency, faced the common challenge of incomplete ad platform conversion tracking, time-consuming implementation processes of server-side tracking solutions, and inconsistent performance data.
TrackBee's server-side tracking and data optimization solution for ad campaigns
Digiceptual is a performance marketing agency that specializes in helping fashion and lifestyle brands scale through digital advertising. Founded by Erwin Keijzer, the agency has built a strong reputation on delivering measurable growth for Shopify brands through data-driven campaign strategies.
Like many agencies, Digiceptual was searching for a way to break through a performance plateau. Their campaigns were already strong, but they knew feeding the algorithms more complete buyer journey data could take results even further. After reviewing several solutions, they implemented TrackBee’s server-side tracking across their client accounts.
A 5-minute setup delivered results within days: ROAS jumped from 2.1 to over 4.3, reporting aligned directly with Shopify revenue, and client trust deepened. By unlocking full-fidelity buyer journey data, Digiceptual didn’t just boost performance—they increased retention.
Like all performance marketing agencies running ad campaigns, Digiceptual was navigating the data challenges that have become standard blockades to better ad performance. They then recognized the opportunity to improve their already solid performance through better data.
The agency team understood that ad algorithms work best with comprehensive data. The better the quality and completeness of the data being fed to the ad platform, the more effectively it could find the right audiences and optimize campaign delivery. Even with a server side tracking setup, the team knew they could push performance even further with more much customer journey data.
"Let's be honest, every media buyer knows the pain of explaining to a client why Meta shows one number and Shopify shows another," says Erwin Keijzer. "We spend too much time in this industry trying to make sense of conflicting data instead of actually optimizing campaigns."
For Digiceptual's team, like most media buyers, these industry-wide opportunities represented a chance to elevate their service offering and gain a competitive edge by finding a more comprehensive solution.
After researching a variety of offerings to further enhance their tracking capabilities, Digiceptual chose TrackBee for its combination of comprehensive tracking and easy implementation. The improvement was immediate:
"I'm not exaggerating when I say we had this up and running in about 5 minutes per store," says Erwin. "No developers, no back and forth emails, no waiting for weeks to see if it's working. We just installed it, and boom, data started flowing correctly that same day."
What made TrackBee particularly valuable for Digiceptual was the significant improvement in data quality that was fed to the ad platforms. Beyond just server-side tracking, TrackBee optimized the data going to Meta and Google Ads, providing a more complete picture of customer behavior.
"The data optimization was a game changer for us," explains Erwin. "We were finally capturing the full customer journey, which meant Meta's algorithm had much better data to work with. Better data in means better performance out. It's as simple as that."
Key benefits of the implementation includes:
For media buyers managing multiple accounts, this ease of implementation meant they could focus on strategy and optimization rather than technical troubleshooting.
Want to know how TrackBee works? Read more.
With TrackBee fully implemented, Digiceptual's media buyers gained access to even more complete data, taking their already effective campaigns to new heights. The impact on campaign performance was substantial:
For media buyers, these improvements translated directly into better campaign optimization. "The clarity in our reporting was immediate," says Erwin. "We could finally see which ad sets were actually driving revenue, without second-guessing the data. That confidence changes everything about how you optimize."
"Honestly, we'd worked with two agencies before, and they all had the same excuses about tracking issues. Digiceptual was the first team that actually fixed the problem instead of just explaining it away. Their setup with TrackBee finally gave us reports we could trust." - Client
For Digiceptual as an agency, implementing TrackBee wasn't just about elevating campaign metrics, it created strategic advantages across the entire business:
"Erwin's team got us results we could actually see in our bank account, not just in some dashboard. Their tracking setup finally showed us what was really happening with our Meta spend, and that made all the difference in our trust level." — Client
Digiceptual now implements TrackBee on every client account from day one as a standard part of their onboarding process. Rather than positioning it as an optional add on, they've started using it as a standard piece of their advertising tech stack. Their implementation approach is straightforward:
"Running ad campaigns without proper tracking is just setting money on fire," says Erwin. "We don't even make it optional anymore. It's just part of how we work because we've seen what a difference it makes in performance and client happiness."
This approach has streamlined Digiceptual's operations. Media buyers spend less time troubleshooting tracking issues and more time optimizing campaigns. Account managers have clearer data to present during client meetings. The entire team works from a foundation of reliable performance data.
For performance marketing agencies running Shopify stores, getting good data to Meta's algorithm is what makes the difference between okay campaigns and great ones. When you feed the algorithm complete customer journey data, it can target better, deliver higher ROAS, and keep your clients happy with results they can actually see.
"This industry loves to chase the latest tactics and creative formats, but none of that matters if your fundamentals are broken," says Erwin. "TrackBee fixed our foundation. Now our media buyers can focus on optimizing campaigns instead of debugging, and our clients can see the real value of their ad spend."
While attribution challenges are the norm, solutions like TrackBee provide agencies with a competitive advantage: the ability to optimize based on complete data, demonstrate clear value to clients, and focus on strategy rather than troubleshooting.
Jumped to 90%+
Improved from 2.1 to 4.3+
Decreased by 15-20%
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