How Don't Waste Culture recovered +53% Klaviyo abandonment revenue in weeks.
A streetwear label scaling fast across Europe needed Klaviyo to actually see the customer moments it was missing. After switching to TrackBee, their abandonment flows started catching the revenue that had been slipping through.
A streetwear label built on culture, storytelling, and rapid growth.
Don't Waste Culture isn't the typical Dutch streetwear brand. Where most labels emerge from Amsterdam or Rotterdam, DWC proudly represents the east of the country, and has grown into one of the region's leading cultural fashion voices. The brand's roots trace back to founder Bas, whose fascination with lost cultures began when a family member spent time living among the Māori. That exposure sparked an interest in storytelling, documentary-making, and ultimately the cultural narratives that continue to define DWC today.
Before the brand's relaunch in 2019, Bas and co-founder Karel built Brand Your Merch, producing merchandise for artists such as Reinier Zonneveld and Blasterjaxx. That experience taught them how to express identity and cultural meaning through clothing.
"People know Don't Waste Culture for the good quality and the good fit, but not well enough for the story behind it."
Jeroen Barendregt
E-commerce manager · Don't Waste Culture
Since relaunching, the brand has accelerated fast:
Worldwide online sales across Europe
Retail presence in 40+ Dutch stores
Expansion into Germany and Italy
Year-over-year growth of 200 to 300 percent
Story-driven collections such as Notes of Nostalgia, inspired by jazz culture
With the brand scaling across channels and countries, DWC needed accurate, dependable data to fuel retention and optimize performance. To keep their storytelling and retention strategy aligned, they needed data they could trust, especially inside Klaviyo.
What we did
From a black-box pixel to measurable Klaviyo impact.
About a year and a half ago, DWC's marketing agency advised them to explore server-side tracking. They started with another server-side tracking solution. It worked to some extent, but didn't provide measurable clarity. It lacked transparency and didn't clearly show the impact on revenue or channel performance.
"The solution probably worked fine, but you couldn't really express in hard numbers why it was good. This was why TrackBee was so interesting."
Jeroen Barendregt
E-commerce manager · Don't Waste Culture
"We had a conversation, looked at the product, and I thought: this looks interesting," Jeroen says. What stood out immediately was TrackBee's Klaviyo integration.
"That Klaviyo integration is a really strong added value for us, since it shows the direct impact TrackBee makes."
Jeroen Barendregt
E-commerce manager · Don't Waste Culture
After trying TrackBee, the switch happened quickly. Implementation was done together with Pico from TrackBee's support team, and the setup started running smoothly.
DWC now connects TrackBee to all their main channels: Meta, Google Ads, TikTok, Pinterest, and Klaviyo. TrackBee captures conversion events server-side and enriches them with first-party data before forwarding to each platform.
Even though Meta performance is managed externally and results there are still being evaluated, the Klaviyo impact was immediately visible.
"We really see the biggest impact on Klaviyo. That's also the main added value for us."
Jeroen Barendregt
E-commerce manager · Don't Waste Culture
Results
Immediate, measurable wins inside Klaviyo.
In the first weeks on TrackBee, three numbers moved together: events tracked, flows triggered, and the revenue those flows recovered.
Tracked events
+137.8%
Add-to-cart and product-view events Klaviyo previously never received, now flowing in via TrackBee's server-side capture.
Triggered flows
+107.8%
More Add to Cart and Browse Abandonment flows actually fired, because the trigger events now reach Klaviyo reliably.
Flow revenue
+53.75%
Net uplift in Klaviyo abandonment revenue, with no creative or flow changes on the DWC side. The data alone moved the number.
Extra events tracked
Extra flows triggered
Increased flow revenue
The detail behind the numbers
TrackBee's server-side tracking and session enrichment enabled Klaviyo to receive abandonment events that were previously missing. Within the first weeks, DWC saw:
+151.4% more tracked Add to Cart events
+136.4% more tracked Viewed Product events
+54.2% more Add to Cart flows triggered
+124.5% more Browse Abandonment flows triggered
+43.2% increase in Add to Cart flow revenue
+64.3% increase in Browse Abandonment flow revenue
"The biggest and directly visible impact for us is definitely in the Klaviyo integration."
Jeroen Barendregt
E-commerce manager · Don't Waste Culture
Big creative plans and a dream collaboration
Don't Waste Culture is preparing for major expansions in both creativity and market reach. One of the biggest highlights is their new collaboration with Go Ahead Eagles, as the club entered the Europa League.
"Bas and Karel are both Eagles supporters. It's a boyhood dream to work with your own football club."
Jeroen Barendregt
E-commerce manager · Don't Waste Culture
The upcoming line reflects the club's history and cultural influences, including English and Scandinavian design elements. As DWC grows its cultural footprint, TrackBee continues to support their customer journey insights and revenue-driving automations.
"We're building Don't Waste Culture to take over the global streetwear scene. To do that, we need data we can trust, and Klaviyo finally has that."
Jeroen Barendregt
E-commerce manager at Don't Waste Culture
Free for 30 days
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Results measured during Don't Waste Culture's first weeks on TrackBee, 2025. Numbers reflect Klaviyo flow performance with no creative or flow changes on the DWC side.
Klaviyo win · First weeks on TrackBee
