As Don't Waste Culture continues to grow across channels and countries, one thing becomes increasingly important: understanding customer behavior beyond the surface. To keep their storytelling and retention strategy aligned, Don’t Waste Culture needs data they can trust, especially inside Klaviyo.
This case study explores how improved tracking helped turn more customer moments into meaningful retention results.
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We’re building Don’t Waste Culture to take over the global streetwear scene.
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+137,8% tracked events
+107,8% triggered flows
+53,75% revenue
As Don't Waste Culture continues to grow across channels and countries, one thing becomes increasingly important: understanding customer behavior beyond the surface. To keep their storytelling and retention strategy aligned, Don’t Waste Culture needs data they can trust, especially inside Klaviyo.
This case study explores how improved tracking helped turn more customer moments into meaningful retention results.
Don’t Waste Culture (DWC) isn’t the typical Dutch streetwear brand.
Where most labels emerge from Amsterdam or Rotterdam, DWC proudly represents the east of the country, and has grown into one of the region’s leading cultural fashion voices.
The brand’s roots trace back to founder Bas, whose fascination with lost cultures began when a family member spent time living among the Māori. That exposure sparked an interest in storytelling, documentary-making, and ultimately the cultural narratives that continue to define DWC today.
E-commerce manager Jeroen explains:
"People know Don’t Waste Culture for the good quality and the good fit, but not well enough for the story behind it.”
Before the brand’s relaunch in 2019, Bas and co-founder Karel built Brand Your Merch, producing merchandise for artists such as Reinier Zonneveld and Blasterjaxx. That experience taught them how to express identity and cultural meaning through clothing.
Since relaunching, the brand has accelerated fast:
As Jeroen puts it:
"We’re building Don’t Waste Culture to take over the global streetwear scene.”
With the brand scaling across channels and countries, DWC needed accurate, dependable data to fuel retention and optimize performance.
About a year to a year and a half ago, DWC’s marketing agency advised them to explore server-side tracking. The team started with another server-side tracking solution.This solution worked to some extent, but didn’t provide measurable clarity.
"The solution probably worked fine, but you couldn’t really express in hard numbers why it was good. This was why TrackBee was so interesting.”
It lacked transparency and didn’t clearly show the impact on revenue or channel performance.
That search resulted in a conversation with TrackBee. "We had a conversation, looked at the product, and I thought: this looks interesting” Jeroen says. What stood out immediately was Trackbee’s Klaviyo integration:
"That Klaviyo integration is a really strong added value for us, since it shows the direct impact TrackBee makes.”
After trying TrackBee, the switch happened quickly. Implementation was done together with Pico from Trackbee’s support team, and the setup started running smoothly.
DWC connects TrackBee to all their main channels, Meta, Google Ads, Klaviyo, and occasionally TikTok and Pinterest.
Even though Meta performance is managed externally and results there are still being evaluated, the Klaviyo impact was immediately visible:
“We really see the biggest impact on Klaviyo. That’s also the main added value for us.”
TrackBee’s server-side tracking and session enrichment enabled Klaviyo to receive abandonment events that were previously missing.
Within the first weeks, Don’t Waste Culture saw Klaviyo picking up:
+151.4% more tracked Add to Cart events
+136.4% more tracked Viewed Product events
These were customer moments Klaviyo previously never received, resulting in missed opportunities for reactivation and flow triggers.
Once TrackBee delivered the missing events, both core abandonment flows showed immediate volume increases:
+54.2% more Add to Cart flows triggered
+124.5% more Browse Abandonment flows triggered
TrackBee simply gave Klaviyo more reliable data to work with, allowing flows to trigger when they should.
Thanks to the increased flow triggers and newly captured events, Don’t Waste Culture saw a clear revenue uplift of +53,75%.
+43.2% increase in Add to Cart flow revenue
+64.3% increase in Browse Abandonment flow revenue
“The biggest and directly visible impact for us is definitely in the Klaviyo integration.”
In only a few weeks, Trackbee helped Don’t Waste Culture achieve:
And all of that with a setup experience the team described as straightforward and smooth.
Trackbee has quickly become a key part of their retention and performance data stack.
Don’t Waste Culture is preparing for major expansions in both creativity and market reach. One of the biggest highlights is their new collaboration with Go Ahead Eagles, as the club entered the Europa League.
“Bas and Karel are both Eagles supporters. It’s a boyhood dream to work with your own football club.”
The upcoming line reflects the club’s history and cultural influences, including English and Scandinavian design elements.
As DWC grows its cultural footprint, TrackBee continues to support their customer journey insights and revenue-driving automations.
+137,8% tracked events
+107,8% triggered flows
+53,75% revenue
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