"I tried other tracking solutions and they all had a complex and time-consuming setup, required lots of maintenance and delivered poor results. TrackBee was different. It delivers good results with an easy user interface and is just plug and play."
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+€24K additional revenue
x10
Improved overall scores
Marielle Stokkelaar started with one idea: turn a family member's 15 years of design experience in Florence into a premium fashion brand. Three years later, that idea has grown into a 8 figure revenue business specializing in Egyptian cotton dresses.
With nearly 300,000 Instagram followers and a premium positioning, Marielle Stokkelaar B.V. has built something impressive. But like many fast-growing fashion brands, they were about to discover they were leaving significant revenue on the table.
Like many e-commerce businesses, Marielle Stokkelaar B.V. felt the impact of iOS privacy updates on their advertising data quality. The company's general manager explains:
"Apple released the iOS privacy update that limited tracking. At a certain point we saw that our Meta Event Match Quality scores were just a lot lower after that and we had to find a solution."
The declining Event Match Quality scores were particularly concerning for a business with substantial performance marketing investments, where data accuracy directly impacts campaign optimization and ROI.
What Marielle Stokkelaar B.V. didn't initially realize was the extent of revenue they were missing from email marketing. Klaviyo's standard tracking wasn't capturing all website events, particularly abandoned cart interactions, which meant their email flows weren't triggering for all potential customers.
“There was this whole group of customers that we just couldn't reach with our email marketing, because Klaviyo wasn't tracking their website activity. Now TrackBee captures those events and we can reach way more people through our email flows.”
This discovery would later prove to be one of the most valuable aspects of their TrackBee implementation.
The general manager of Marielle Stokkelaar B.V previously already had some negative experiences with other server-side tracking solutions.
"I tried other tracking solutions, like Elevar, and they all had a complex and time-consuming setup, required lots of maintenance and delivered poor results. TrackBee was different. It delivers good results with an easy user interface and is just plug and play.”
The complexity and technical requirements of alternative solutions presented too many opportunities for manual errors and configuration mistakes, making them unsuitable for a fast-growing business like Marielle Stokkelaar B.V.
Marielle Stokkelaar was already actively searching for tracking alternatives when they discovered TrackBee's streamlined approach to server-side tracking and session enrichment.
What immediately stood out to the team was TrackBee's plug-and-play approach, which contrasted sharply with the complex setup requirements of competitors.
"TrackBee was just plug and play. That works very well for us. There were so many potential manual errors that I could have created myself by using other solutions because I had to set up and configure so much.”
The implementation process was straightforward and required minimal technical intervention, allowing the team to focus on their core business operations rather than wrestling with setting up tracking.
TrackBee was implemented across Marielle Stokkelaar's key marketing platforms:
The support experience further validated their choice for TrackBee.
"When we had questions about the Klaviyo integration, the TrackBee team responded quickly and resolved everything. The whole system runs smoothly without needing constant maintenance.”
The impact of TrackBee’s implementation has been substantial across multiple channels, with particularly impressive results in email marketing revenue - their third most important platform.
The most dramatic results came from TrackBee's Klaviyo integration, implemented in recent months. The impact was immediate and substantial.
TrackBee captured 85% more abandoned cart events than Klaviyo's standard tracking alone:
This impressive increase in tracked events directly translated into more triggered email flows and significantly more revenue opportunities.
In just the last 30 days, TrackBee generated €24,596 in additional revenue through improved email marketing automation.
What makes this result particularly impressive is that email marketing via Klaviyo represents their third-most important channel after Meta and Google Ads. Yet without any additional work or campaign optimization, TrackBee unlocked this substantial revenue stream.\
"The additional revenue TrackBee generates gives us a ROI of more than 10x on our subscription cost. When a tool consistently delivers results like this just from email marketing - the decision to continue using it is straightforward."
This exceptional return comes from the Klaviyo integration alone, not accounting for improvements across their primary advertising platforms.
TrackBee's server-side tracking also delivered measurable improvements in Meta advertising performance through enhanced Event Match Quality scores:
"Most events have improved significantly since implementing TrackBee. We saw meaningful improvements across the board".
One of the most valuable aspects of TrackBee's implementation was revealing revenue opportunities that Marielle Stokkelaar B.V. didn't know existed.
"The most concrete results I can point to are with Klaviyo. We suddenly had access to this huge group of customers that we couldn't reach before with our email marketing. TrackBee captures abandoned cart events that Klaviyo's standard tracking completely missed, which means our email flows are now triggered for customers we never even knew were interested in our products."
This ability to uncover hidden revenue streams, rather than just optimizing existing ones, represents a compelling value proposition for growing e-commerce businesses.
For Marielle Stokkelaar B.V.,TrackBee has proven to be far more than a tracking solution. It's become a revenue generation tool that pays for itself many times over.
The €24,596 in additional monthly revenue from Klaviyo alone, combined with improved Meta performance and the peace of mind that comes with accurate tracking and session enrichment, demonstrates TrackBee's value across the entire marketing funnel.
"The results speak for themselves. The clearest proof of TrackBee's value is what we've achieved with Klaviyo - one of our important marketing channels. We now have access to this entire customer segment that was completely invisible to us before, and that's translating directly into significant additional revenue."
The numbers tell the story: €24,596 in additional monthly revenue from Klaviyo alone - one of their four connected platforms with TrackBee, and this revenue was generated completely automatically without any extra work from their team. While we're highlighting the Klaviyo results here, this already proves TrackBee pays for itself many times over, even from just one of their four connected platforms. The benefits to their other advertising channels remain an additional bonus on top of these proven returns.
+€24K additional revenue
x10
Improved overall scores
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