We are TrackBee
A team of data specialists, Shopify experts, and performance marketers. We build the infrastructure that gives Shopify stores a real data advantage.
Better data.
Better results.
Standard tracking pixels miss 30–70% of conversion data. Ad blockers, iOS privacy restrictions, cookie consent — every layer of friction between your store and your ad platforms means your algorithms are working with incomplete information.
When platforms train on bad data, they optimize for the wrong people. You pay more to reach fewer of the right customers. We built TrackBee to fix that at the source.
We continue where your pixel stops. Every event, captured server-side. Every signal, enriched with the context that matters. Delivered consistently to Meta, Google Ads, TikTok, Pinterest, and Klaviyo — so your platforms always train on the full picture.
Meet the founders
Started by people who lived the problem — performance marketers and data engineers who knew exactly what was broken.
Building the infrastructure that connects Shopify stores to accurate, enriched conversion data across every ad platform. Focused on making the data layer invisible — it just works.
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Scaling TrackBee's operations and financial strategy to support rapid growth across North America and Europe. Building the foundation for a platform that 100,000 Shopify stores will rely on.
LinkedInBacked by experience
Industry veterans who've built and scaled some of the most recognized names in enterprise tech and B2B SaaS.
Former engineering executive at Oracle, Apple, and MongoDB. Deep expertise in database systems, cloud infrastructure, and AI-driven analytics. Co-founder of Upthere (acquired by Western Digital) and Archipelago Analytics.
Data InfrastructureMarketing executive recognized for scaling teams at Couchbase (NASDAQ: BASE), CarbonBlack, and JumpCloud. Expert in B2B SaaS growth and category creation. Co-founder of Soul Savvy nonprofit.
Growth & GTMThree things we don't compromise on
The principles that guide how we build, ship, and support every store that runs TrackBee.
Data quality, always
We don't cut corners on coverage or accuracy. If an event can be captured, we capture it. If data can be enriched, we enrich it. Your platforms deserve the full picture — not an approximation.
Zero friction setup
Server-side tracking shouldn't require a developer, a GTM consultant, or a three-week implementation. TrackBee is live in minutes. No maintenance, no fragile tag setups, no ongoing overhead.
Shopify-native, period
We don't try to support every platform. TrackBee is built specifically for Shopify — which means deeper integrations, better event coverage, and fewer edge cases that generic tools simply can't handle.
Global team, Shopify focus
Four offices across two continents, one mission.
Give your platforms
a data advantage.
Better input data means better platform training. Better training means more efficient spend. Start your free trial and see the difference in your first week — no developer required.
