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TrackBee Insights · MCP
Built for Shopify

Ask  Claude what'sAsk  ChatGPT what's
actually driving your revenue.

  • Cross-platform by design. One conversation across Meta, Google, TikTok and Pinterest, plus GA4 and Klaviyo.
  • Built on your TrackBee data. First-party, server-side shopper data that no platform on its own can see.
  • Dashboards to work from. Start from ready-made dashboards or build your own. Replaces a separate attribution tool.
Try for free Book a demo Free for everyone until 1 July
Trusted by thousands of Shopify stores From DTC founders to performance agencies

No credit card required · 15 minute setup · No setup fee

TrackBee TrackBee Insights
Ask TrackBee Insights anything…
+ Claude
Also try
From dashboards to dialogue

Stop hopping between
six dashboards.

Ask your
cross-platform data.

Meta, Google, GA4, TikTok, Pinterest, Google Sheets. One conversation instead of six tabs.

Meta Ads
€18.4k
Google Ads
€11.2k
GA4
3.2x ROAS
TikTok Ads
€4.8k
Pinterest
€2.3k
Google Sheets
Manual entry
Claude · TrackBee Insights
Where did revenue actually come from this week?
Claude
Meta drove first touch on 71%. Google closed 38%. €4.2k double-counted.
Meta 62% Google 38% Overlap 18%
Ask TrackBee Insights anything… Where did revenue actually come from this week?

Live Demo

A marketing expert at your fingertips.

Connect TrackBee Insights to your store and start asking the questions that actually move your business forward.

1. Analyze ad performance
Scale winners, pause losers — based on live ROAS and cross-platform influence.
2. Attribution
See true channel contribution. Settle Meta vs Google vs GA4 in one view.
3. Audit creatives
Spot fatigue early. Refresh the right ads before performance slips.
4. Audience health
CPM up, CTR down, frequency rising — saturation signals before they hurt.
Claude · with TrackBee Insights
You
How do I scale my ads in a profitable way?
Used TrackBee Insights

Here’s your scaling playbook for the next 7 days.

Scalable budget
€1,200/day
Across 2 campaigns
Projected weekly lift
+€2,400
If executed today
Current ROAS
3.4x
Target: 3.0x
Risk
Low
All winners stable 14d+

Action plan per campaign:

CampaignSpendROASAction
Lookalike 2%€1,8404.2x✅ Scale +20%
Retarget 30d€1,2473.6x✅ Scale +15%
TOF Broad€2,3101.8x⚠️ Watch 48h
Spring Cold€6400.7x🛑 Pause now
You
How is each marketing channel actually contributing to my sales?
Used TrackBee Insights

Here’s true cross-platform contribution for the last 7 days — with overlap stripped out.

Total revenue
€36.1k
7-day, server-side
Channels overlap
€4.2k
Double-counted by platforms
Top driver
Meta
First touch on 71%
Hidden assist
Klaviyo
Influences 22% of Meta wins

True channel contribution:

ChannelPlatform claimTrue contributionDelta
Meta€22.6k€18.4k−19%
Google€14.8k€11.2k−24%
Klaviyo€6.5k€6.5k0%
Direct/Other€6.3k€6.3k0%

Meta and Google are double-counting €4.2k this week — both claim shoppers the other one actually moved first. Use this to trust your real ROAS, not the platform-reported one.

Klaviyo’s real role: it influences 22% of Meta-attributed wins. Treat it as an assist channel, not a standalone revenue source.

You
What creatives are working well and which are underperforming?
Used TrackBee Insights

Top 3 creatives ranked by 14-day performance.

CreativeCTRROASStatus
UGC carousel2.8% ↑4.1x🔥 Winner — scale
Product demo1.4%2.6x👁️ Watch
Founder ad1.1% ↓1.4x🔴 Fatigue (-40% 14d)

Scale UGC carousel budget by 25%. CTR is climbing and ROAS is well above blended average. Test 2 more variations of the same hook.

Refresh Founder ad. Frequency hit 5.6 and CTR dropped 40% in 14 days. Suggested new angle: social proof reaction with same UGC creator.

Hold Product demo 3 more days. Stable but not breaking out. If CTR drops below 1.2%, pause and reallocate.

You
Are any of my campaigns showing audience saturation?
Used TrackBee Insights

Yes — reach health is weakening on 2 campaigns. Here’s the early warning before performance drops.

CPM trend
↑ 32%
vs 14d baseline
CTR trend
↓ 18%
7-day rolling
Frequency
4.2x
Over saturation threshold
Reach overlap
68%
Same shoppers seeing both

Saturation by campaign:

CampaignCPMCTRStatus
Lookalike 2%€14.20 ↑32%0.82% ↓18%🔴 Saturating
Retarget 30d€9.40 ↑14%1.4% ↓6%⚠️ Watch
TOF Broad€6.802.1%✅ Healthy

Lookalike 2% is saturating. Frequency at 4.2x and CPM up 32% means you’re paying more to reach the same shoppers. Cool the audience down for 7 days, refresh creative, or expand to a 3% lookalike.

Retarget 30d is on watch. Trend is heading the same way. Add fresh excluded-audience layers this week before it slips further.

How It Works

Better tracking was step one. This is step two.

Three steps to go from “I need to check the numbers” to “I already know what to do.”

1
MCP in one click
Connect TrackBee Insights

Your performance data is already flowing through TrackBee. Marketer connects to it instantly, in one click, no code or config.

Install guide →
2
Natural language
Ask anything

Get instant answers to your most important marketing questions, in plain language without the need for any dashboards. Live data from Meta, Google, TikTok and Pinterest.

3
From insight to action
Execute faster

From insight to clear action in seconds. Get scale/pause recommendations, draft new creatives ready to brief, all without leaving the chat.

5-minute setup Works in Claude & ChatGPT No developer needed Built on the TrackBee data layer
Launch promo

Free for everyone
until 1 July.

Every new and existing TrackBee customer gets full access to TrackBee Insights at no extra cost during the launch window. After 1 July, Insights is €19.99/month (or €199.90/year). Free for every TrackBee customer until then.

Promo ends in --days · --hrs · --min
Connect Insights — 5 min

Tracking required. Already on TrackBee Tracking? Set up Insights in 5 minutes →

Pricing

Built on your TrackBee plan.

TrackBee Tracking required. Cancel anytime. Free for every TrackBee customer until 1 July 2026.

Monthly

Pay as you go. Cancel any time.

€ 19.99 /mo

Plus your TrackBee Tracking plan. Excl. VAT.

  • Cross-platform: Meta, Google, TikTok & Pinterest
  • Works in Claude & ChatGPT
  • Ready-made dashboards + build your own
  • Built on your first-party TrackBee data
Connect Insights
Annual

Two months free. Best value if you’re staying.

€ 199.90 /yr

About €16.66/month. Plus your TrackBee Tracking plan. Excl. VAT.

  • Everything in Monthly
  • Save ~€30/year vs monthly
  • Priority support
  • Locked-in price for 12 months
Connect Insights

Free for every TrackBee customer until 1 July 2026. An active TrackBee Tracking plan is required.

FAQ & support

Questions, answered.

What is TrackBee Insights?

TrackBee Insights is conversational marketing analytics for Shopify. Ask any question about your store data in plain English, across Meta, Google, Shopify, GA4, Klaviyo, TikTok and Pinterest at the same time, inside Claude or ChatGPT. Built on TrackBee’s server-side, first-party tracking layer.

How is this different from the Meta MCP?

The Meta MCP only sees Meta. Insights sees Meta plus Google, Shopify, GA4, Klaviyo, TikTok and Pinterest in one conversation. The moment a question crosses platforms, which channel actually drove this revenue, are Meta and Google double-counting, where am I losing customers, only Insights can answer it.

How is this different from Triple Whale, Northbeam, Polar or Hyros?

Those are attribution dashboards built on top of platform APIs. €500–€2,000+/month, another dashboard, another attribution model to learn. Insights replaces that workflow: server-side, first-party data captured at source; no separate dashboard; plain-language questions with the data behind every answer. For most Shopify advertisers, the dedicated attribution tool is no longer needed.

Why not just paste my data into ChatGPT?

You can, until you can’t. TrackBee Insights beats that workflow on four fronts: (1) live data, always fresh, no stale CSV exports; (2) cross-platform joins, Meta + Google + Klaviyo + Shopify queried together in one answer; (3) no context-window limits, Insights streams only what’s needed, so full history is fair game; (4) skills built for advertisers, scale/pause shortlists, fatigue detection, attribution, not a one-off copy-paste.

Is TrackBee Insights a replacement for TrackBee Tracking?

No. TrackBee Insights is a separate product, built on top of TrackBee Tracking. Tracking captures and enriches your data server-side. Insights lets you ask it questions. You need both: Tracking is required to run Insights.

Which AI tools does TrackBee Insights work with?

TrackBee Insights is built on the open Model Context Protocol (MCP) standard. At launch we support Claude (Anthropic) and ChatGPT (OpenAI). You pick the AI, we bring the data.

Do I need a paid Claude or ChatGPT plan?

Yes, separately. Insights connects to your AI assistant via MCP. You bring the AI subscription (Claude Pro/Team or ChatGPT Plus/Business); free AI plans don’t support custom tools. Most ecommerce teams already have one.

Why is the plugin called “TrackBee MCP” in Claude?

That’s the engineering identifier for the connector itself, the technical plug-in name in your AI tool. The product is TrackBee Insights; MCP just describes the protocol it’s built on.

Does TrackBee Insights change my campaigns automatically?

No. Insights is read-only and advisory by design. It surfaces what to do, scale/pause shortlists, fatigue alerts, saturation warnings, cross-channel attribution, but you decide what to action. Nothing gets pushed, paused, or published without you doing it yourself.

Is this for agencies or brands?

Both. DTC brands running their own ads use Insights to make weekly scaling decisions faster. Agencies managing multiple Shopify clients use it to switch between stores in one conversation and produce client-ready insights without per-account dashboard work.

How long does setup take?

About five minutes if you’re already on TrackBee Tracking. Connect Insights to your AI of choice, ask your first question.

Is my data safe?

Your data stays on TrackBee’s servers. The AI reads it through the MCP protocol, nothing is stored by Anthropic or OpenAI, and none of your data is used for AI training.

How much does it cost?

TrackBee Insights is free for every TrackBee customer until 1 July 2026. After that, Insights is €19.99/month or €199.90/year. An active TrackBee Tracking plan is required.

Which platforms are supported?

TrackBee Insights pulls data from Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, GA4, and Klaviyo, plus your Shopify store directly. All platform data is accessible in one conversation.

Your marketing questions deserve instant answers.

Start making better decisions in seconds. Install TrackBee Insights in 5 minutes and ask your first growth question today.

Connect Insights See How It Works
Works in: Claude Claude ChatGPT ChatGPT
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