Complete Shopify data for Microsoft Ads

TrackBee sends server-side, first-party-enriched conversions to Microsoft Ads so Bing's bidding algorithm sees the full picture and your campaigns optimise on complete data.

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Built for Shopify Zero maintenance Live in 5 minutes

The problem

Microsoft Ads is optimizing on incomplete data

The UET tag fires browser-side, which means iOS privacy restrictions, ad blockers and consent banners quietly eat your conversions. Microsoft's bidding algorithm only sees what survives, and it's never the full picture.

UET tag drops events from blocked browsers, iOS users and shoppers who reject cookies
Microsoft Ads bidding lacks the signal it needs to find the buyers most likely to convert
Smaller budgets on Bing already make every lost conversion hurt twice as much

Server-side conversions

TrackBee sends conversion events directly from Shopify's servers to Microsoft Ads, independent of browser-side limitations like ad blockers, iOS restrictions and consent banners.

Enriched with first-party data

Every event is enriched with hashed first-party customer data, email, phone, IP, user agent, so Microsoft Ads can match more conversions to real shoppers and feed its bidding algorithm sharper signal.

Shopper profiles for sharper targeting

TrackBee builds persistent shopper profiles across sessions and devices. Microsoft Ads can use that signal to target returning buyers, build lookalikes, and stop wasting spend on one-time strangers.

UET conversion coverage

Partial

Complete

First-party identifiers

Cookie-dependent

Hashed email, phone, IP

Resilience to ad blockers

Blocked browser-side

Server-to-server

Shopper context per event

None

Persistent shopper profile attached

Maintenance

UET fixes, theme edits

Zero. Fully automated

TrackBee replaces the conversion-tracking part of UET. We send every Shopify purchase server-side, enriched with shopper profiles. You can keep UET running for audience building and pageview tracking, but switch your conversion goals over to TrackBee so Microsoft Ads gets the complete, enriched signal.

Browser-side tracking misses conversions whenever the UET tag is blocked, by ad blockers, iOS privacy features, or shoppers who reject cookies. Server-side tracking captures those events server-to-server, then sends them to Microsoft Ads enriched with first-party customer data. The bidding algorithm has more conversions and richer signal to optimise on.

No, switch your UET conversion goals over to TrackBee when you connect. We send every Shopify purchase server-side with shopper profile enrichment, so you'd be double-counting if both kept firing. Keep UET running for audiences and pageviews if you use those.

All the standard Shopify events you care about, Page View, View Content, Add to Cart, Begin Checkout, and Purchase, enriched with product, cart and order context. Purchase events include order value and currency so Microsoft Ads can optimise on revenue.

Around 5 minutes. Connect your Shopify store, authenticate with Microsoft Ads, and TrackBee starts sending enriched, server-side conversions immediately. No code, no theme edits, no maintenance.