TrackBee Brand & Logo Guidelines
Brand Assets

The TrackBee logo, colors, and how to use them.

Everything you need to feature TrackBee in your articles, decks, and integrations. Please keep the logo intact and use the official colors, so TrackBee shows up the way it should everywhere.

Logo

Download in SVG for crisp scaling anywhere, or PNG for quick drops into docs and slides. Use the full-color logo whenever you can. Switch to the reversed or monochrome version only when the background calls for it.

PrimaryFull color, used in the navbar
On lightFull color, navy wordmark
BlackMonochrome
WhiteMonochrome on dark
IconApp and avatar use

Using the logo

A few simple rules keep TrackBee recognizable wherever it appears.

Do

  • Keep clear space around the logo at least as wide as the bee icon.
  • Use the full-color logo on light backgrounds and the reversed version on dark ones.
  • Display it at a minimum width of 120px so the wordmark stays legible.
  • Scale with the SVG whenever possible for sharp edges at any size.

Don't

  • Recolor, add gradients, or apply shadows to the logo.
  • Stretch, squash, rotate, or otherwise distort the proportions.
  • Place the full-color logo on a busy photo or low-contrast background.
  • Rebuild the wordmark in another typeface or rearrange its parts.

Colors

Navy carries the brand, with pink, yellow, sky blue, and lavender as accents. Click any swatch to copy its hex.

Typography

Two typefaces carry the brand: Lexend for headlines and Plus Jakarta Sans for body text. Both are free on Google Fonts.

Display and headlines
Lexend
Aa Bb Cc Dd Ee   0123456789
Weights 500, 600, 700.
Body text
Plus Jakarta Sans
Aa Bb Cc Dd Ee   0123456789
Weights 400, 500, 600.

About TrackBee

Approved copy for articles, decks, and partner pages. Copy and paste as is.

One line

TrackBee is the server-side tracking and analytics platform for Shopify. It recovers the conversion data browser pixels miss, enriches it with first-party data, and turns it into complete signals for your ad platforms and instant answers about your store.

Full paragraph

TrackBee is a server-side tracking and data platform built for Shopify. TrackBee Tracking recovers conversion data that browser pixels miss, caused by ad blockers, iOS privacy restrictions, and consent banners, then enriches it with first-party data and delivers complete signals to platforms like Meta, Google, TikTok, Pinterest, GA4 and Klaviyo. TrackBee Insights turns that same first-party data into conversational analytics: connect once and ask questions about your performance across Meta, Google, TikTok, Pinterest and GA4 in plain language, answered straight from your own server-side data. TrackBee is built for DTC Shopify brands and the agencies that grow them.