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Reliable ad attribution with Lasso custom checkout
Running your Shopify checkout on Lasso? TrackBee captures every conversion event on the server and sends enriched data to your ad platforms, so no sale slips past the pixel.
Built for Shopify. Works with your Lasso checkout. No pixel code to maintain.
A custom checkout breaks ad platform tracking
Move your checkout off Shopify's native flow and onto Lasso, and the ad platform pixels lose their footing. The order, the add to cart, the checkout started, they all happen somewhere the pixel was never set up to watch. So the conversions that should train Meta, Google, TikTok and Pinterest quietly go missing.
- Your order, add to cart and checkout started events happen inside Lasso, outside the native Shopify checkout where the pixels expect them.
- Meta, Google, TikTok and Pinterest receive little or no conversion data, so campaign optimisation runs on next to nothing.
- You cannot read real ROAS or scale with confidence, because the attribution underneath it is unreliable.
Same store, same checkout. Because Lasso sits outside Shopify's native checkout, the pixel never fires on the sale. TrackBee captures it on the server and passes it on in full.
Complete conversion tracking for your Lasso checkout
Three things working together so every platform sees the sale, even though your checkout lives outside Shopify's native flow.
Server-side event capture
TrackBee reads your order, add to cart and checkout started events straight from the Lasso checkout, on the server. Nothing waits on a browser pixel, so ad blockers, iOS limits and consent banners stay out of the way.
Enriched with first-party data
TrackBee enriches every event with first-party data, shopper identifiers and campaign parameters before it leaves your store. That lifts match quality on Meta and Enhanced Conversions coverage on Google, so more sales tie back to the campaign that drove them.
Delivered server to server
Meta, Google, TikTok, Pinterest, GA4 and Klaviyo all receive the same complete, enriched events through their server-side APIs. Every sale is matched to the right campaign, so you can measure real ROAS again.
Before and after TrackBee
Questions about Lasso and TrackBee
When you run checkout through Lasso instead of Shopify's native checkout, the browser pixels from Meta, Google, TikTok and Pinterest have nothing to fire on. The sale happens outside the page they were built to watch. TrackBee captures those events on the server (order, add to cart and checkout started) and sends them straight to each platform's API, so your attribution holds up.
The three that matter most for attribution: order, add to cart and checkout started. TrackBee enriches every event with first-party data and shopper context before it goes out to your connected platforms.
Meta through the Conversions API, Google Ads through Enhanced Conversions, TikTok through the Events API and Pinterest through the Conversions API. The same clean data can also flow to GA4 and Klaviyo. Everything goes server to server.
No. TrackBee connects at the Shopify level and reads the checkout events from there. You do not touch your Lasso setup or add custom code. Once TrackBee is on your store, it picks up the conversions from your custom checkout automatically.
Yes. Because the events are captured and sent server-side, they are not affected by ad blockers, iOS tracking limits (ATT) or consent banners the way browser pixels are. The data reaches your platforms either way.
Stop losing sales from your Lasso checkout
A custom checkout should not cost you your attribution. TrackBee captures every conversion on the server and hands your platforms the full picture. Setup takes about 5 minutes.
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