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Reliable ad attribution with Vertium Scale custom checkout
Running your Shopify checkout on Vertium Scale? TrackBee captures every order and cart event on the server and delivers it to Meta, Google, TikTok and Pinterest, so your sales still show up where you make decisions.
Built for Shopify. Works with your Vertium Scale checkout. No code to maintain.
Custom checkouts break browser pixel tracking
When your checkout runs on Vertium Scale instead of Shopify's native checkout, the browser pixels from Meta, Google and TikTok have nowhere to fire. The order, the add to cart and the checkout start all happen outside the flow those pixels watch, so the conversion data never leaves your store.
- Orders, add to carts and checkout starts happen outside the native Shopify checkout, so the browser pixels never see them.
- Meta, Google, TikTok and Pinterest receive little or no conversion data, and campaign optimisation runs on guesswork.
- You cannot read true ROAS or scale with confidence when the attribution underneath is broken.
Same sales, no signal. The events never reach your ad platforms, so every campaign optimises blind.
Complete conversion tracking for your custom checkout
Three layers that work together so your ad platforms see every Shopify sale, even when the checkout sits outside Shopify's native flow.
Server-side event capture
TrackBee captures Order, Add to cart and Checkout started from your Vertium Scale checkout on the server, with no dependence on browser pixels. Every sale is recorded, even when ad blockers or privacy settings would have blocked it.
Enriched attribution
TrackBee enriches every event with first-party data (shopper identifiers, session context and campaign parameters) before it reaches your ad platforms. That means better match quality on Meta and better Enhanced Conversion coverage on Google.
Delivered to every platform
Meta, Google, TikTok and Pinterest receive complete, enriched conversion events through their server-side APIs, so each sale lands with the campaign that earned it.
Before and after TrackBee
Questions about Vertium Scale and TrackBee
When you run Vertium Scale instead of Shopify's native checkout, the standard browser pixels from Meta, Google and TikTok have nowhere to fire on your conversion events. TrackBee captures those events on the server (Order, Add to cart and Checkout started) and sends them straight to each ad platform's API.
TrackBee captures three events from your Vertium Scale checkout: Order (the completed purchase), Add to cart and Checkout started. Each one is enriched with first-party data before it goes to your connected ad platforms.
Meta through the Conversions API, Google Ads through Enhanced Conversions, TikTok through the Events API and Pinterest through the Conversions API. Every event is delivered server-side with clean first-party data.
No. TrackBee connects at the Shopify level and picks up your checkout events on the server, so there is nothing to change in your Vertium Scale setup and no custom code to add. Once TrackBee is on your Shopify store, it starts capturing conversions from your custom checkout.
Yes. Because TrackBee captures events on the server, it sits outside the browser entirely. Ad blockers, iOS tracking prompts and consent banners do not affect server-side delivery.
Stop losing sales from your Vertium Scale checkout
Server-side tracking that fits your custom checkout and delivers every conversion to your ad platforms. You can be live in about 5 minutes.
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