Reliable ad attribution with Vertium Scale custom checkout

Using Vertium Scale for your Shopify checkout? TrackBee captures every conversion event server-side and delivers enriched data to your ad platforms, so no sale goes untracked.

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Built for Shopify Works with Vertium Scale Server-side tracking

The problem

Custom checkouts break ad platform tracking

When you move off Shopify's native checkout to a custom payment solution like Vertium Scale, ad platform pixels can no longer fire on conversion events. Orders, add-to-carts, and checkout starts happen outside the flow that Meta, Google, and TikTok expect — and your attribution data disappears.

Conversion events (orders, add to cart, checkout started) happen outside the native Shopify checkout where pixels fire
Ad platforms receive incomplete or zero conversion data, breaking campaign optimisation
You can't measure true ROAS or scale campaigns because attribution is unreliable

Server-side event capture

TrackBee captures Order, Add to Cart and Checkout Started events from your Vertium Scale checkout server-side, independent of browser pixels. Every conversion is recorded regardless of ad blockers or privacy restrictions.

Enriched attribution data

Each Shopify conversion event is enriched with shopper identifiers, session context and campaign parameters before being sent to ad platforms. Higher EMQ on Meta, better Enhanced Conversion coverage on Google.

Full-funnel conversion data

Meta, Google Ads, TikTok and Pinterest receive complete, enriched conversion events via server-side APIs. Every sale is attributed to the right campaign.

Conversion events

Lost at checkout

100% captured server-side

Campaign attribution

Broken or missing

Full-funnel attribution

Ad platform optimisation

Blind to real ROAS

Data-driven decisions

Event Match Quality

Low or zero

Maximised with enriched data

Setup effort

Custom dev work

Plug and play

When you use Vertium Scale instead of Shopify's native checkout, the standard browser pixels from Meta, Google and TikTok can't fire on conversion events. TrackBee solves this by capturing those events server-side (Order, Add to Cart and Checkout Started) and sending them directly to each ad platform's API.

TrackBee captures three key events from your Vertium Scale checkout: Order (purchase completed), Add to Cart and Checkout Started. Each event is enriched with shopper identifiers and session data before being sent to your connected ad platforms.

TrackBee supports all major ad platforms: Meta (via Conversions API), Google Ads (via Enhanced Conversions), TikTok (via Events API) and Pinterest (via API for Conversions). Conversion data is sent server-side with maximum data quality.

TrackBee integrates at the Shopify level and captures checkout events server-side. You don't need to modify your Vertium Scale setup or add any custom code. Once TrackBee is installed on your Shopify store, it automatically picks up conversion events from your custom checkout.

Yes. Because TrackBee captures events server-side, it bypasses browser-level restrictions entirely. Ad blockers, iOS privacy (ATT) and consent banners don't affect server-side event delivery.