Reliable ad attribution with an XYZ custom checkout
Running your Shopify store on an XYZ custom checkout? TrackBee captures every order and cart event server-side and sends it to Meta, Google, TikTok and Pinterest, so no sale slips past your ad platforms.
Built for Shopify. Works with your XYZ checkout. Live in about 5 minutes.
A custom checkout breaks the tracking your ads rely on
When you move off Shopify's native checkout to a custom payment flow like XYZ, the browser pixels from Meta, Google and TikTok lose their trigger. Orders, add to carts and checkout starts happen outside the flow those pixels watch. Browser pixels already miss around 30 to 60 percent of conversions, and a custom checkout widens that gap because the purchase itself never touches them.
- Orders, add to cart and checkout started fire outside Shopify's native checkout, where the pixels expect them.
- Your ad platforms receive partial or zero conversion data, so campaign optimisation runs on guesswork.
- You cannot read true ROAS or scale with confidence when attribution keeps dropping the sale.
The gap is the handoff. Nothing is wrong with your ads, the sale just never reaches the platforms that need to see it.
Complete conversion tracking for custom checkouts
Three parts that work together so your ad platforms see every Shopify sale, even when checkout sits outside Shopify's native flow.
Server-side event capture
TrackBee captures Order, Add to Cart and Checkout Started from your XYZ checkout on the server, not in the browser. Every conversion is recorded, whatever ad blockers or privacy settings the shopper has.
Enriched attribution data
TrackBee enriches every event with first-party data, session context and campaign parameters before it leaves your store. That lifts match quality on Meta and improves Enhanced Conversion coverage on Google.
Full-funnel conversion data
Meta, Google, TikTok and Pinterest receive complete, enriched conversion events through their server-side APIs, so every sale is credited to the campaign that earned it.
Before and after TrackBee
Questions about XYZ and TrackBee
When you use XYZ instead of Shopify's native checkout, the browser pixels from Meta, Google and TikTok cannot fire on your conversion events. TrackBee captures those events server-side, the order, add to cart and checkout started, and sends them straight to each ad platform's API, so your campaigns get the data they need.
TrackBee captures the three events that matter most from your XYZ checkout: order (the completed purchase), add to cart and checkout started. Every event is enriched with first-party data and session context before it reaches your connected ad platforms.
Meta through the Conversions API, Google Ads through Enhanced Conversions, TikTok through the Events API and Pinterest through the Pinterest Conversions API. Every conversion is sent server-side with as much match quality as each platform allows.
No. TrackBee connects at the Shopify level and reads your checkout events server-side, so there is nothing to add or change inside your XYZ setup. Once TrackBee is on your Shopify store, it picks up the conversions from your custom checkout automatically.
Yes. Because TrackBee captures events server-side, it sits outside the browser entirely. Ad blockers, iOS privacy prompts and consent banners do not affect server-side delivery, so your conversions still arrive.
Stop losing conversions from your XYZ checkout
Your ads are working, the data just is not reaching them. TrackBee closes that gap at the source in about 5 minutes.
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