Reliable ad attribution with SiteXYZ custom checkout
Using SiteXYZ for your Shopify checkout? TrackBee captures every conversion event server-side and delivers enriched data to your ad platforms, so no sale goes untracked.
The problem
Custom checkouts break ad platform tracking
When you move off Shopify's native checkout to a custom payment solution like SiteXYZ, ad platform pixels can no longer fire on conversion events. Orders, add-to-carts, and checkout starts happen outside the flow that Meta, Google, and TikTok expect, and your attribution data disappears.
- Conversion events (orders, add to cart, checkout started) happen outside the native Shopify checkout where pixels fire
- Ad platforms receive incomplete or zero conversion data, breaking campaign optimization
- You can't measure true ROAS or scale campaigns because attribution is unreliable
How TrackBee fixes it
Complete conversion tracking for custom checkouts
Server-side event capture
TrackBee captures Order, Add to Cart, and Checkout Started events from your SiteXYZ checkout on Shopify, server-side and independent of browser pixels. Every conversion on your Shopify store is recorded regardless of ad blockers or privacy restrictions.
Enriched attribution data
Each Shopify conversion event is enriched with shopper identifiers, session context, and campaign parameters before being sent to ad platforms. This means higher Event Match Quality on Meta and better Enhanced Conversion coverage on Google.
Full-funnel conversion data
Meta, Google Ads, TikTok, and Pinterest receive complete, enriched conversion events from your Shopify store via server-side APIs. Your ad platforms see every sale, from every checkout, attributed to the right campaign.
The difference
Before vs. after TrackBee
FAQ
Common questions about SiteXYZ + TrackBee
When you use SiteXYZ instead of Shopify's native checkout, the standard browser pixels from Meta, Google, and TikTok can't fire on conversion events. TrackBee solves this by capturing those events server-side (Order, Add to Cart, and Checkout Started) and sending them directly to each ad platform's API. No pixel required.
TrackBee captures three key events from your SiteXYZ checkout: Order (purchase completed), Add to Cart, and Checkout Started. Each event is enriched with shopper identifiers and session data before being sent to your connected ad platforms.
TrackBee supports all major ad platforms: Meta (via Conversions API), Google Ads (via Enhanced Conversions), TikTok (via Events API), and Pinterest (via API for Conversions). Conversion data is sent server-side with maximum data quality.
TrackBee integrates at the Shopify level and captures checkout events server-side. You don't need to modify your SiteXYZ setup or add any custom code. Once TrackBee is installed on your Shopify store, it automatically picks up conversion events from your custom checkout.
Yes. Because TrackBee captures events server-side, it bypasses browser-level restrictions entirely. Ad blockers, iOS privacy (ATT), and consent banners don't affect server-side event delivery. Every conversion reaches your ad platforms.
Stop losing conversions from your custom checkout
Your ads are driving traffic to your Shopify store. Make sure every sale gets attributed, no matter which checkout you use. Set up TrackBee in minutes.
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