Meta · revenue
+123%
Revenue grew 123% in three months, from $103,000 (about €95,000) to $229,000 (about €212,000).
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Meta · first three months
How TrackBee helped Honeybalm scale revenue by 123% in three months.
Honeybalm is an emerging skincare brand that was stuck with incomplete tracking from Cometly. Switching to TrackBee gave them accurate data, doubled their ROAS, and pushed revenue up 123% in the first three months.
The challenge
Tracking obstacles with Cometly.
Early on, Honeybalm had underestimated how crucial tracking was, and had never really considered switching tools. While using Cometly, they ran into a string of obstacles:
- Incomplete tracking, with data missing particularly from Facebook
- High monthly costs despite the limitations
- Poor customer support that fell short of their expectations
- A limited dashboard that needed constant manual checks
- A lack of deeper insight beyond ROAS and CPA
- Complex, challenging integration
"Initially, we didn't fully understand how crucial tracking was, and we had never really considered switching to another tracking solution. Luckily, we got in touch with TrackBee."
Honeybalm
Honeybalm
What we did
Optimising ad campaigns with TrackBee.
TrackBee captures conversion events server-side and enriches them with first-party data, giving Honeybalm complete visibility across the customer journey and capturing events their previous tools had missed.
- Accurate data tracking across the full customer journey
- Easy integration that needed minimal technical resources
"TrackBee has helped us in optimizing our ad campaigns. Since using the tool, our statistics have improved significantly. From the beginning we saw great results."
Honeybalm
Honeybalm
Results
Accurate data, exceptional growth.
With TrackBee sending accurate data back to Meta in real time, Honeybalm saw improvements across every key metric in their first three months.
Meta · ROAS
+100%
ROAS doubled as Meta received accurate, complete conversion data to optimise on.
Meta · CPM
-60%
CPM fell 60%, from $10.80 (about €10) to $4.32 (about €4), as the ads became more relevant.
Cost savings from day one
Honeybalm saved significantly by switching to TrackBee, with the first $54,000 (about €50,000) of tracking free and reasonable costs after that. The pricing grew with their growth, which suited them perfectly as a start-up.
Real-time data, real-time decisions
TrackBee let Honeybalm monitor results in real time inside the ad platforms, so they could make quick adjustments for better campaign performance. Sending accurate data back to Meta lowered their CPM and made every euro work harder.
Honeybalm · growth with TrackBee
"We truly see the value of TrackBee, especially its real-time connection to the advertising platforms, which makes it extremely accurate and fast."
Honeybalm
Honeybalm
"We are so satisfied with TrackBee that we are also going to use it for our new brand. TrackBee has transformed our advertising strategies and helped us grow our business in exceptional ways."
Honeybalm
Founder, Honeybalm
Free for 30 days
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Results measured during Honeybalm's first three months on TrackBee. Revenue grew from $103,000 to $229,000; ROAS and CPM figures compared against Honeybalm's previous Cometly setup. Euro figures are approximate conversions.