Meta · revenue
+123%
Revenue grew 123% in three months, from $103,000 (about €95,000) to $229,000 (about €212,000).
Back to case studies
Meta · first three months
How TrackBee helped Honeybalm scale revenue by 123% in three months.
Honeybalm is an emerging skincare brand that was stuck with incomplete tracking from Cometly. Switching to TrackBee gave them accurate data, doubled their ROAS, and pushed revenue up 123% in the first three months.
Summary
How Honeybalm grew revenue 123% with server-side conversion tracking.
Honeybalm is an emerging skincare brand on Shopify that was losing conversion data to incomplete tracking from Cometly, with events missing from Meta in particular. After switching to TrackBee for server-side tracking, Honeybalm captured the conversions its old setup had missed and sent accurate, enriched data back to Meta. In the first three months, revenue grew 123% (from $103,000 to $229,000, about €95,000 to €212,000), ROAS doubled, and CPM dropped 60%. Better conversion data gave Meta's algorithm more to optimise on, and the performance followed.
- Brand: Honeybalm, skincare on Shopify
- Channel: Meta
- Previous tool: Cometly
- Result: Revenue +123%, ROAS doubled, CPM -60%
- Timeframe: first three months
The challenge
Tracking obstacles with Cometly.
Early on, Honeybalm had underestimated how crucial tracking was, and had never really considered switching tools. While using Cometly, they ran into a string of obstacles:
- Incomplete tracking, with data missing particularly from Facebook
- High monthly costs despite the limitations
- Poor customer support that fell short of their expectations
- A limited dashboard that needed constant manual checks
- A lack of deeper insight beyond ROAS and CPA
- Complex, challenging integration
"Initially, we didn't fully understand how crucial tracking was, and we had never really considered switching to another tracking solution. Luckily, we got in touch with TrackBee."
Honeybalm
Honeybalm
What we did
Optimising ad campaigns with TrackBee.
TrackBee took over Honeybalm's server-side tracking, capturing conversion events server-side and enriching them with first-party data, then delivering key events like Add to Cart, Checkout, and Purchase back to Meta through the Conversions API. That gave Honeybalm complete visibility across the customer journey and recovered events their previous tools had missed.
- Accurate data tracking across the full customer journey
- Easy integration that needed minimal technical resources
"TrackBee has helped us in optimizing our ad campaigns. Since using the tool, our statistics have improved significantly. From the beginning we saw great results."
Honeybalm
Honeybalm
Results
Accurate data, exceptional growth.
With TrackBee sending accurate data back to Meta in real time, Honeybalm saw improvements across every key metric in their first three months.
Meta · ROAS
+100%
ROAS doubled as Meta received accurate, complete conversion data to optimise on.
Meta · CPM
-60%
CPM fell 60%, from $10.80 (about €10) to $4.32 (about €4), as the ads became more relevant.
Cost savings from day one
Honeybalm saved significantly by switching to TrackBee, with the first $54,000 (about €50,000) of tracking free and reasonable costs after that. The pricing grew with their growth, which suited them perfectly as a start-up.
Real-time data, real-time decisions
TrackBee let Honeybalm monitor results in real time inside the ad platforms, so they could make quick adjustments for better campaign performance. Sending accurate data back to Meta lowered their CPM and made every euro work harder.
Honeybalm · growth with TrackBee
"We truly see the value of TrackBee, especially its real-time connection to the advertising platforms, which makes it extremely accurate and fast."
Honeybalm
Honeybalm
"We are so satisfied with TrackBee that we are also going to use it for our new brand. TrackBee has transformed our advertising strategies and helped us grow our business in exceptional ways."
Honeybalm
Founder, Honeybalm
FAQ
Questions about Honeybalm's growth on Meta
What did TrackBee do for Honeybalm?
TrackBee replaced Cometly as Honeybalm's server-side tracking. It captures conversion events server-side and enriches them with first-party data, then sends them to Meta so the platform receives accurate, complete conversion data across the full customer journey.
How did Honeybalm grow revenue by 123%?
With accurate conversion data flowing back to Meta, the algorithm could optimise on real customer behaviour. In Honeybalm's first three months on TrackBee, ROAS doubled, CPM fell 60%, and revenue grew from $103,000 to $229,000 (about €95,000 to €212,000).
How long did it take Honeybalm to see results?
Honeybalm saw stronger results from the start, and the full picture came together over the first three months, when revenue rose 123%, ROAS doubled, and CPM dropped 60% compared with their previous Cometly setup.
What does TrackBee do for Shopify brands?
TrackBee captures conversion events server-side and enriches them with first-party data, then sends clean, well-matched signals to Meta, Google, TikTok, Pinterest, GA4 & Klaviyo. Browser pixels miss around 30 to 60% of conversions, so server-side tracking recovers much of that signal and lets ad platforms optimise on accurate data.
Free for 30 days
Want growth like Honeybalm's?
Install TrackBee in five minutes. Run it alongside your current setup for 30 days, watch your own Meta ROAS and CPM, then decide.
Results measured during Honeybalm's first three months on TrackBee. Revenue grew from $103,000 to $229,000; ROAS and CPM figures compared against Honeybalm's previous Cometly setup. Euro figures are approximate conversions.