Mr.Boat spent years stacking tracking tools to keep up with modern e-commerce. Then they ran TrackBee for two weeks alongside their old setup. Google Ads reported 20% more conversion value, Klaviyo flows started catching revenue that had been slipping through, and the team stopped routing every change through an external agency.
Summary
Mr.Boat, the Netherlands' epoxy specialist on Shopify, had stacked years of tracking tools: Google Tag Manager, a third-party server-side pixel, and a separate consent platform, all running outside Shopify. They replaced the lot with TrackBee, one Shopify-native app, and ran it for two weeks alongside the old setup. Google Ads reported around 20% more conversion value, Klaviyo flows started catching revenue that had been slipping through, and every tracking change became a toggle instead of an agency ticket.
About Mr.Boat
Mr.Boat is the Netherlands' epoxy specialist. They serve DIY hobbyists, resin artists, furniture makers, and professional boat repairers, with a deep catalog of resins, floor coatings, pigments, polyester, and protective gear shipped across Europe.
For years the category sat on clunky, bespoke shops. Then the DIY and resin-art boom hit, the audience modernised, and buyers started expecting the same polish they get from any other DTC brand. Mr.Boat moved off their custom CMS, onto Shopify, and went all-in on marketing tracking to keep up.
"Every time something needed to change, we were back on the phone with an agency or a vendor. Tools stacked up. Dependencies grew."
Under the hood, years of layered fixes had turned tracking into a black box: Google Tag Manager, a third-party server-side pixel tool, and a separate consent platform, all running outside of Shopify. Every tweak was a ticket. Every platform integration a project.
The setup they inherited
Why TrackBee
What sold Carsten wasn't another tracking tool. It was an end to shipping tickets to external vendors every time Meta, Google, or Klaviyo needed something tuned. "Report revenue including or excluding VAT?" That's a checkbox in TrackBee. In the old stack, it was a tag manager project.
More conversion value reported than their previous server-side tracking setup, running in parallel. TrackBee also delivers new vs. returning customer signals to Google Ads, data that can power nCAC bidding out of the box.
TrackBee earned back its own subscription on extra Klaviyo revenue in a single month, and that was on a slower-than-average month. The signals Klaviyo needed were already in their shop; they just weren't getting through before.
Meta EMQ scores were stuck low under the old setup. After one month on TrackBee's first-party data enrichment, scores climbed across the funnel. Better signal in, better optimisation out.
Before TrackBee, 73% of Mr.Boat's GA4 revenue sat in "unassigned" traffic, a clear signal the old attribution chain was broken somewhere upstream. TrackBee closes that gap at the source.
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10/10 support
You can't buy a 20% conversion lift on its own. You need the partner to keep tuning it, answering real questions when something looks off, and showing up when a platform changes the rules. Carsten gave us a flat 10 out of 10 on support, and that's after years of routing every question through agencies.
"Honestly, the support is the part I didn't see coming. We get real answers, fast, from someone who actually knows our setup. After years of opening tickets and waiting, that alone would've been worth the switch."
The migration
TrackBee itself was live in minutes. The rest of the afternoon went into the cleanup the old setup left behind: a custom pixel that didn't fully uninstall, leftover code snippets scattered through the theme, a developer paged in to mop up the last edges.
Their consent platform also lived outside Shopify, which got messy the moment the old tag manager wiring came out. That migration is happening next, moving to a Shopify-native consent app, on TrackBee's recommendation, so everything finally sits in one place.
To be clear: switching tracking isn't always one click. But the cleanup is finite. What Mr.Boat traded was a permanent dependency for a one-time uninstall.
What changed in practice
One Shopify app instead of a chain of tag manager, a server-side pixel vendor, and a consent platform all running outside of it.
Toggles for the decisions that used to need a developer: VAT handling per platform, new vs. returning customer splits, event-level deduplication.
First-party data enrichment on every event. TrackBee captures conversions server-side and enriches them with first-party data before forwarding to Meta, Google, TikTok, Pinterest, GA4, and Klaviyo.
Direct support on the other end of the line. Small thing on paper. Worth a 10/10 in practice.
FAQ
It replaced a stack of Google Tag Manager, a third-party server-side pixel tool, and a separate consent platform with one Shopify-native app. Tracking decisions that used to need a developer, like VAT handling per platform or new versus returning customer splits, became toggles.
In the first two weeks, running in parallel with the old setup, Google Ads reported around 20% more conversion value with TrackBee (€20,893 versus €17,282).
TrackBee captured far more shopper events server-side, 427 Viewed Product events versus 118 on native tracking in a comparable window, so Klaviyo's Abandoned Cart and Browse Abandonment flows fired on revenue that had been slipping through. It paid back its own subscription in the first month, with no changes to the email flows. See the Klaviyo integration.
TrackBee captures conversion events server-side and enriches them with first-party data, then sends clean, well-matched signals to Meta, Google, TikTok, Pinterest, GA4 & Klaviyo. Browser pixels miss around 30 to 60% of conversions, so this server-side approach, built on each ad platform's Conversions API, recovers much of that signal and lets platforms optimize on accurate data.
Install TrackBee in under five minutes. Run it alongside your current stack for 30 days. Compare your own Google Ads, Klaviyo, and Meta numbers, then decide.
