TrackBee vs Hyros for Shopify
Both track conversions and feed them back to your ad platforms. The difference is who each one is built for.
TrackBee and Hyros both capture conversions server-side and send them to Meta, Google and TikTok, and both do cross-device identity. The difference is fit. Hyros is an ad tracking and long-window attribution platform built for high-ticket, coaching and call-based funnels, priced on your tracked revenue and quoted on a sales call. TrackBee is a focused, Shopify-native server-side tracking and enrichment layer at a flat, self-serve price. For a Shopify DTC store, TrackBee fits the stack. For a webinar or high-ticket funnel, Hyros fits better.
An ad-attribution platform, and a Shopify tracking layer
Hyros is an ad tracking and attribution platform. Its strength is following a lead across sessions, devices, emails and calls over a window of up to 365 days, then feeding those conversions back to Meta, Google and TikTok. Its case studies lean heavily to coaching, courses and high-ticket funnels. Hyros supports Shopify too, but that is one of several tracks. TrackBee does one job for one platform: clean, server-side tracking that enriches every event with first-party data and sends it to your channels. Both feed your ad platforms. They are built for different businesses.
TrackBee vs Hyros, feature by feature
| TrackBee | Hyros | |
|---|---|---|
| Category | Focused Shopify server-side tracking and enrichment | Ad tracking and long-window attribution platform |
| Built for | Shopify DTC ecommerce stores | High-ticket, coaching, info-product and call or webinar funnels |
| Server-side to Meta, Google, TikTok | Yes, the core product | Yes, through its conversion feedback loop |
| Attribution window and modelling | A tracking layer, not a full attribution suite | Multi-touch, up to a 365-day window, its specialty |
| Cross-device and first-party identity | Cross-device persistent shopper profiles | Yes, cross-device and email or lead level, its strength |
| Klaviyo abandonment | Anonymous and returning via persistent profiles | Yes, via AIR remarketing |
| GA4 | Included as a destination | Reports in its own dashboard, not positioned as a GA4 destination |
| AI and attribution answers | Insights, ask your cross-platform ad data your attribution questions in Claude and ChatGPT, €19.99/mo | AI attribution plus AIR, an AI email and SMS remarketing agent |
| Platforms | Shopify only, purpose-built | Shopify, WooCommerce, ClickFunnels, Kajabi, custom funnels, SaaS |
| Pricing model | Flat from €79/mo, self-serve | Scales with tracked revenue, quoted on a demo call |
| Setup | About 5 minutes, no code, self-serve | Onboarding call, with real-world implementation commonly 2 to 12 weeks |
| Free option | 30-day free trial, no card | No free tier and no advertised trial |
Hyros details verified against hyros.com and docs.hyros.com, July 2026. Hyros genuinely does server-side tracking, supports Shopify, and has AI. The honest difference is who it is built for and how it is priced, not whether it can track.
Purpose-built for the Shopify store
Built only for Shopify
One platform, done deeply, not four verticals in one tool.
Flat, self-serve pricing
From €79/mo, see the price without a sales call.
Live in about 5 minutes
No onboarding call, no multi-week implementation.
Destination-first data quality
Complete, enriched events to Meta, Google, TikTok, Pinterest, GA4 & Klaviyo to lift EMQ.
More abandonment flows, more recovered revenue
TrackBee's whole product is built around clean, enriched data. It recovers browse, cart and checkout events server-side for anonymous and returning shoppers, so more people enter your Klaviyo flows.
- Recovers browse, cart and checkout events server-side
- Fires flows for anonymous visitors once they identify
- Reported outcome: 2 to 3x more abandonment flow revenue
- Official Klaviyo Partner
Real results
+194%
abandoned cart revenue in 30 days, Zwarte Roes
$89K
recovered Klaviyo revenue in 6 weeks, HappyFlops
+€24K
extra Klaviyo revenue in 30 days, Marielle Stokkelaar
Hyros is a strong tool for the right funnel. Here is when to pick it.
You sell high-ticket or courses
Coaching, consulting and info-products with long, multi-step funnels, where the 365-day window earns its keep.
Your funnel is call or webinar based
Phone calls, Calendly, email replies and offline closes. TrackBee does not do call or offline attribution.
You run beyond Shopify
ClickFunnels, Kajabi, custom funnels or SaaS in one attribution view. TrackBee is Shopify-only by design.
If you run a Shopify store and mainly need clean, enriched conversion data flowing to your ad platforms and Klaviyo, without a sales call or a multi-week onboarding, TrackBee is the focused, flat-priced choice. And if you want the attribution answers people often buy Hyros for, TrackBee Insights lets you just ask your cross-platform ad data in Claude and ChatGPT for €19.99/mo, no separate suite required.
Flat and self-serve vs tracked-revenue and gated
TrackBee is flat and predictable: tracking, enrichment and every channel from €79 a month, whatever your revenue, with the price on the page. Hyros is quoted on a demo call and scales with your tracked revenue, and there is no free trial to test it first.
Scales with tracked revenue. All channels included, no add-ons.
- Start €79/mo, up to €25K tracked revenue
- Pro €199/mo, up to €100K
- Scale €449/mo, up to €500K
- TrackBee Insights €19.99/mo, optional
- 30-day free trial, no card
Scales with your tracked revenue. Pricing is gated behind a demo.
- Shopify plans start around $69/mo billed annually
- Climbs with tracked revenue toward $1,499/mo and up
- Onboarding rep and analyst included
- No free tier, no advertised trial
- Best fit above roughly $25K/mo in ad spend
Pricing verified July 2026. TrackBee prices exclude VAT. Hyros pricing is quoted on a call and scales with tracked revenue, so treat these figures as indicative.
Cleaner data, measurable results
Back to 9.1/10 Meta EMQ
As brands scale, you depend more and more on the quality of the data you feed into the algorithm.
Doubled
Meta ROAS for Petrol Industries after switching to server-side tracking with enrichment.
30 to 60%
more conversions captured server-side compared with a standard browser pixel.
$64K
recovered in one month for Sassy Saints through better event coverage.
Live in about 5 minutes, no code
Install from the Shopify App Store, connect your channels, and you are done. No onboarding call, no Google Tag Manager, no developer. Here is the full walkthrough and the step-by-step setup guides.
TrackBee vs Hyros, answered
Is TrackBee or Hyros better for Shopify?
It depends on your business. TrackBee is better if you run a Shopify DTC store and want a focused, flat-priced server-side tracking and enrichment layer for your ad platforms and Klaviyo, live in minutes. Hyros is better if you sell high-ticket offers, courses or coaching through long, call or webinar based funnels and need multi-touch attribution across a long window and beyond Shopify.
Does Hyros do server-side tracking and the Meta Conversions API?
Yes. Hyros captures conversions and feeds them back to Meta, Google and TikTok through their conversion APIs, and it supports Shopify natively. On tracking it genuinely overlaps TrackBee. The difference is that TrackBee is built only for Shopify, at a flat self-serve price, while Hyros is a broader attribution platform quoted on a call.
Is Hyros a good fit for a Shopify ecommerce store?
Hyros supports Shopify, but its heritage and case studies lean to high-ticket, coaching and info-product funnels with long sales cycles and calls. For a straightforward Shopify DTC store that mainly needs complete, enriched conversion data reaching its ad platforms, TrackBee is more purpose-built and simpler to run.
How do TrackBee and Hyros price differently?
TrackBee is flat from €79/month, self-serve, with the price on the page and all channels included. Hyros is quoted on a demo call and scales with your tracked revenue, and there is no free tier or advertised trial, so you commit before you can test it.
Can I switch from Hyros to TrackBee?
Yes, if what you need on Shopify is the tracking and enrichment layer. TrackBee installs in about 5 minutes with no code and runs alongside your existing pixels with built-in deduplication, so you can move the tracking job over without losing data. If you rely on Hyros for call or webinar attribution across a long window, keep that part of your stack.
Shopify tracking, without the sales call
Send Meta, Google, TikTok, Pinterest, GA4 & Klaviyo the complete, enriched data they need. Flat price, live in about 5 minutes.
Last updated: July 2026