If there's one term that can make a difference in scaling your business, it's 'data tracking'. Still, many questions remain on this subject. In this blog, we take you back to basics so you know exactly what data tracking is all about, what makes it challenging nowadays and how TrackBee helps you tackle the problem around data tracking.
At its most basic level, data tracking is like a digital footprint. Imagine: every time someone visits your website, views a product, clicks on a link, or even just scrolls, they leave behind little 'footsteps'. These steps are super valuable as they tell us about visitor behavior and preferences.
Data tracking is about capturing these footsteps. But that's just half the story. Once collected, this data is analyzed to identify patterns and trends. You might notice that visitors often drop off at a specific page or that a certain ad converts well.
These insights help you better understand what interests your audience, where they might experience frustrations, and what steps you can take to improve user experience. In short, data tracking gives you a deeper insight into your visitors' online journey, allowing you to act more strategically and strengthen your digital presence.
The Big Four: Understanding Consumer Data Types
But not all data is the same. Before we dive into how to get the most out of your ad campaigns, let's break down the four main types of consumer data you'll encounter. Understanding these categories can make a world of difference in your targeting.
By leveraging third-party cookies, the Facebook pixel is capable of amassing a wide range of behavioral metrics and data attributes, not only from Facebook users but also from internet users at large.
With ongoing updates in privacy legislation making the old pixel no longer work and changes in platform algorithms, tracking accurate data has become more challenging. Cookies are fading, users want their privacy, and big players like Apple are prioritizing privacy. So, what are the biggest obstacles?
Through implementation of IOS 14.5 and the rise of cookie blockers/ad-blockers, the old way of tracking started hurting results and making it extremely difficult to predict where your sales are coming from. Consequently, Facebook started flying blind using machine learning models to give you estimated results of your sales, instead of precise customer knowledge.
This is not only the case at Facebook, but across all advertising platforms due to their reliance on client-side tracking and third party cookies. Imagine client side tracking as if you would look over the shoulder of your customer to see their actions on your website. This is the most easy way to track results but also the easiest to be blocked by browsers or ad blockers.
At Trackbee we use the most advanced data collection techniques: server side tracking, client side, first-party data and data enrichment models to get the best data set possible. Beyond simply collecting your ad data, TrackBee also sends it back to advertising platforms like Facebook, optimizing their AI algorithms. This more accurate data allows Facebook to better identify your target audience, leading to more targeted ads and improved results. We are the only party in the world that enriches your data and sends it back to ad platforms, thereby optimizing the ad algorithms.
So, if you're aiming for data-driven success, make sure your data tracking game is on point! Got questions or facing challenges? Our support team is here to help. Shoot us a WhatsApp message!